Sponsored By Journey Outlook and Observe Hospitality Software program
Register your crew and take part dwell, or view the recording, of Doug Kennedy’s subsequent 40-minute coaching webcast scheduled for Monday, July 21, at Midday EDT. REGISTER HERE This webcast shall be of curiosity to all reservations gross sales brokers, contact middle employees, managers, together with executives answerable for income and distribution.
“Sensible leaders acknowledge that direct bookings save pricey OTA commissions, allow upselling and cross-selling, and can help you ‘personal’ the connection,” says Kennedy. “For many years now, many have mentioned, ‘Quickly, nobody will name anymore…’, but the telephones proceed to ring, particularly at resorts, boutiques and luxurious lodges.”
First was the emergence of OTA’s and smartphones, then the over-sold fable of “birth-year generations,” which Doug disproves with knowledge from McKinsey & Co. As an alternative, company’ motivation for calling is most affected by their journey story.
“The upper the speed, the longer the keep, the extra individuals touring, and the extra emotionally engaged they’re with journey plans, the extra probably they’re to name.”
Be a part of us as Doug shares concepts based mostly on KTN’s distinctive alternative to hear in to a variety of real-world recordings of reservations calls daily as a part of its distant name scoring evaluation service reminiscent of:
Solutions for Income, Distribution, and Advertising and marketing Leaders:
- Methods to audit your web site and “high of funnel” elements that encourage voice bookings. Plus, tips on how to doc and show the interaction of voice and on-line channels.
- Practice your crew that telephone calls are alternatives, not interruptions to the “admin” kind of labor that falls on most reservations groups nowadays.
- Midscale, branded lodges, this one’s for you too! A shocking variety of potential company nonetheless name.
Coaching Ideas for These Answering Calls:
- Methods to flip calls showing to easily be “fast questions” into certified voice leads.
- Higher understanding the wants of at the moment’s overwhelmed, confused callers and your function in them deciding “this” is the best property and “now” is the most effective time to e book!
- Methods to use up to date variations of conventional probing questions.
- Closing strategies for a wide range of name conversations and overcoming limitations to reserving now.
Recordings of earlier webcasts can be found on KTN’s YouTube channel and at the moment are additionally being distributed in your favourite podcast channel or on KTN’s Spotify channel.
Everybody who registers for this and all KTN webcasts receives a hyperlink to the recording, even when they can not attend. The 40-minute format is ideal for “lunch and learns” or excerpts may be shared at employees conferences. The audience is anybody who’s inquisitive about upskilling themselves or others, and the subject areas are broad sufficient to be related for all sectors of the lodging trade.
“We’re grateful to the generosity of our sponsors who’ve allowed us to supply complimentary admission,” mentioned Kennedy. “It takes quite a lot of time to design, promote, and ship these occasions, and so we’d usually cost not less than $99 registration per particular person, however this collection is now fully free to all.”
Sponsors embody: Journey Outlook, the one KTN Licensed name middle, and Observe Hospitality Software program, a TravelNet Resolution, whose merchandise embody a PMS and CRM. “
Complimentary registration may be accessed at www.KTNwebcast.com. Listed below are the extra subjects scheduled up to now.
Cooking Up New Lodge Gross sales
Friday, August 22 (Midday EDT)
This month’s webcast, which primarily targets lodge group and occasion gross sales employees, may even be relatable for gross sales professionals in all areas of the lodging and tourism industries. Utilizing cooking and effective eating analogies as a enjoyable different to conventional gross sales coaching terminology, Doug will share progressive, actionable concepts your gross sales crew can use to maximise revenues and capitalize on each gross sales alternative.
By zooming out and taking a look at how the career of lodge gross sales is quickly being automated by large tech options powered by AI, members shall be challenged to make use of these ideas within the near-term to make sure an extended and affluent profession!
- Don’t lose your lodge gross sales job to DoorDash! Preserve human engagement on the core of the eating expertise!
- Uncover your ‘recipe’ for achievement.
- Top off on key substances and choose the best cooking utensils.
- Welcome, shock, and delight them with amuse-bouches.
- Discover out what the patrons really take pleasure in consuming.
- Boost your menu descriptions.
- Regulate the menu for particular dietary wants and preferences.
- Serve up a sweet-tasting dessert.
- Current the test with a smile!
Creating Ordinarily Extraordinary Hospitality Encounters, DAILY!
Friday, September 19 (Midday EDT)
First, Doug explores how a gentle stream of extremely profitable enterprise books have championed the ideas of “outrageous,” unreasonable,” “legendary,” and “wow” service coaching ideas. Absolutely, entrusting frontline associates with the funds and processes they should lengthen “little extras” proactively is definitely strong. But specializing in the distinctive, occasional alternative to amaze is simply not sufficient. As an alternative, this KTN webcast focuses on how visitor service colleagues can create experiences which might be “ordinarily extraordinary.”
- A reminder: we’re within the enterprise of reminiscence making, not within the “rooms rental trade.”
- Visitor loyalty is the summation of dozens of seemingly “little issues” all through a visitor’s keep.
- Micro hospitality moments matter probably the most. Visitor loyalty is both received or misplaced each hour of each shift.
- “Hospitality” can’t be delegated down the org-chart; leaders should mannequin ordinarily extraordinary hospitality when interacting with employees in addition to company.
- Making a private dedication to offering an individualized gesture of genuine hospitality for everybody encountered all through the day, whether or not a visitor, a journey agent, a 3rd celebration, or an “inside buyer.” Whether or not encountering them throughout the desk or bar, on the opposite aspect of telephone convos, through e-mail exchanges or as you go them within the hallways, corridors, and parking areas, make the unusual really feel extraordinary.
About Kennedy Coaching Community Inc.
KTN is the lodging and hospitality trade’s finest supply for lodge coaching packages and supportive providers in matter areas of lodge gross sales, catering/occasion gross sales, lodge reservations gross sales, and hospitality & visitor service excellence. KTN President Doug Kennedy has been a fixture on the lodging and tourism convention talking circuit for many years. Hoteliers worldwide learn his month-to-month lodge, tourism and hospitality trade gross sales coaching articles on this publication and elsewhere. Go to www.kennedytrainingnetwork.com or name (01) 954-533-9130.
