Key Takeaways
- This summer season, vacationers are swapping culinary capitals for extra native, inexpensive foodie locations like Rotterdam over Paris, and Alassio over Positano.
- Fandom journey has fueled the rise of “star chasers,” or company keen to journey nice distances to see their favourite artists and athletes carry out.
- People are embracing spontaneous staycations.
Friends from the US, Brazil, Spain, and Greece are searching for home escapes this summer season, whereas these within the Netherlands and Belgium are searching for adventures overseas1. From off the overwhelmed path culinary enclaves, to star-chasing occasions and last-minute staycations, these are the traits shaping summer season journey.
Flavorful locations warmth up summer season journey
Globally, 1 in 5 company mentioned they selected Airbnb over different sorts of lodging as a result of they needed a neighborhood journey expertise2. This summer season, vacationers are avoiding the summer season crowds and swapping culinary capitals for extra native, inexpensive foodie locations. A latest client ballot performed by Panterra reveals that almost half (47%) of vacationers prioritize genuine native delicacies as their high meals and beverage expertise.3
Fandom journey surges as followers chase stars and stadiums
Fandom journey has fueled the rise of “star chasers,” or vacationers who pursue their favourite artists and athletes by attending live shows and sporting occasions, usually touring nice distances to be immersed within the motion. Based on Panterra’s client survey5:
- A few quarter of members anticipate touring extra for large occasions within the subsequent yr than they’ve beforehand, particularly these in Brazil (45%), Mexico (38%), and the US (32%).
- Live shows ranked second, following household reunions, as occasions that inspire individuals to journey, with 23% of members saying they might journey for them.
- Live shows are particularly interesting to youthful girls in comparison with their male friends; 33% of Gen Z girls are desirous about touring to live shows vs. 24% of their Gen Z male friends.
From international enviornment excursions to worldwide soccer tournaments, listed here are some huge occasion locations which are experiencing a surge in demand this summer season:
- Houston, TX, United States searches have surged +620% throughout Beyonce’s Cowboy Carter Tour dates in June6.
- Manchester, United Kingdom searches have surged +500% throughout the Oasis live performance dates in July7.
- Perth, Australia searches have surged +250% throughout the State of Origin Rugby recreation in June8.
- Charlotte, NC, United States searches have surged +200% throughout Sharkira’s live performance dates in Could9.
- Santiago, Chile searches have surged 85% throughout Kylie Minogue’s live performance dates in August10.
With 1000’s of company searching for to attend these summer season occasions,11 they’re prone to generate constructive financial impression for native hosts, communities and companies resembling eating places and retailers. Based on a 2024 international survey of Airbnb company, guests spent a median of $165 USD per visitor per day on native eating places, groceries, and sights. What’s extra, hosts assist guarantee extra neighborhoods profit from this inflow of visitor spending. Friends reported that about 40% of their whole spending occurred within the neighborhood of their Airbnb itemizing in 202412.
Spontaneous staycations on the rise with US vacationers
This summer season, US company are prioritizing staycations, with extra searches for journeys inside 300 miles of company’ properties13. Teams and households signify the biggest section of staycations within the US, accounting for over 60% of close by searches14. Panterra’s client survey additionally reveals:
- 43% of People plan to drive slightly than fly for his or her upcoming journeys15.
- 39% of People point out they’re already touring or are very prone to journey domestically as a substitute of internationally to economize16.
- 29% of People with kids aged 18 or youthful dwelling at house report that they’re already selecting staycations over journey to different locations, or are very possible to take action17.
1 Based mostly on Airbnb inside knowledge of visitor searches by home and worldwide journey made in Q1 – This autumn 2024 for summer season 2025
2 Based mostly on outcomes from Airbnb’s Compact Survey with survey dates from October 2023-March 2025 for Airbnb company who took a visit throughout that point interval
3 Based mostly on exterior knowledge outcomes from an internet survey performed by Panterra Analysis of adults in america, Canada, Mexico, Germany, France, Brazil, Italy, Japan, and South Korea. The survey was fielded from April 6 to April 22, 2025. The margin of error for these pattern sizes is ±2.5, ±3.1, and ±3.3 proportion factors (for n=1,500, n=1,000, and n=900, respectively) on the 95% confidence degree, and is bigger for smaller subgroups or decrease pattern sizes
4 Based mostly on Airbnb inside knowledge of of trending searches vacationers made in Q1 – This autumn 2024 for Summer time 2025 in contrast with searches made in Q1-This autumn 2023 for Summer time 2024
5 Based mostly on exterior knowledge outcomes from an internet survey performed by Panterra Analysis of adults in america, Canada, Mexico, Germany, France, Brazil, Italy, Japan, and South Korea. The survey was fielded from April 6 to April 22, 2025. The margin of error for these pattern sizes is ±2.5, ±3.1, and ±3.3 proportion factors (for n=1,500, n=1,000, and n=900, respectively) on the 95% confidence degree, and is bigger for smaller subgroups or decrease pattern sizes.
6 % enhance in searches in Houston, TX for six/27-6/29, 2025 in comparison with 6/28-6/30, 2024 (primarily based on searches from 2/3-2/10, 2025 and a couple of/5-2/13, 2024 respectively)
7 % enhance in searches in Manchester, United Kingdom for 7/10-7/12,7/15-7/16,7/18-7/20, 2025 in comparison with 7/11-7/13,7/16-7/17,7/19-7/21, 2024 (primarily based on searches from Q1 – This autumn 2024 and Q1-This autumn 2023 respectively)
8 % enhance in searches in Perth, Australia for six/16-6/19, 2025 in comparison with 6/17-6/20, 2024 (primarily based on searches from Q1 – This autumn 2024 and Q1-This autumn 2023 respectively)
9 % enhance in searches in Charlotte, NC for five/12-5/13, 2025 in comparison with 5/13-5/14, 2024 (primarily based on searches from Q1-This autumn 2024 and Q1-This autumn 2023 respectively)
10 % enhance in searches in Santiago, Chile for 8/11 – 8/12 2025 in comparison with 8/12 – 8/13, 2024 (primarily based on searches from Q1 – This autumn 2024 and Q1-This autumn 2023 respectively)
11 Based mostly on Airbnb inside knowledge of summer season search curiosity from Q1 – This autumn 2024
12 Based on a survey of Airbnb company from January 1-December 31, 2024
13 Based mostly on Airbnb inside knowledge of searches made for Summer time 2025 journeys inside 300 miles of visitor origin in This autumn 2024
14 Based mostly on Airbnb inside knowledge of searches by group dimension made for Summer time 2025 journeys inside 300 miles of visitor origin in This autumn 2024
15 Based mostly on exterior knowledge outcomes from an internet survey performed by Panterra Analysis of adults in america, Canada, Mexico, Germany, France, Brazil, Italy, Japan, and South Korea. The survey was fielded from April 6 to April 22, 2025. The margin of error for these pattern sizes is ±2.5, ±3.1, and ±3.3 proportion factors (for n=1,500, n=1,000, and n=900, respectively) on the 95% confidence degree, and is bigger for smaller subgroups or decrease pattern sizes.
16 Based mostly on exterior knowledge outcomes from an internet survey performed by Panterra Analysis of adults in america, Canada, Mexico, Germany, France, Brazil, Italy, Japan, and South Korea. The survey was fielded from April 6 to April 22, 2025. The margin of error for these pattern sizes is ±2.5, ±3.1, and ±3.3 proportion factors (for n=1,500, n=1,000, and n=900, respectively) on the 95% confidence degree, and is bigger for smaller subgroups or decrease pattern sizes.
17 Based mostly on exterior knowledge outcomes from an internet survey performed by Panterra Analysis of adults in america, Canada, Mexico, Germany, France, Brazil, Italy, Japan, and South Korea. The survey was fielded from April 6 to April 22, 2025. The margin of error for these pattern 19sizes is ±2.5, ±3.1, and ±3.3 proportion factors (for n=1,500, n=1,000, and n=900, respectively) on the 95% confidence degree, and is bigger for smaller subgroups or decrease pattern sizes.
About Airbnb
Airbnb was born in 2007 when two hosts welcomed three company to their San Francisco house, and has since grown to over 5 million hosts who’ve welcomed over 2 billion visitor arrivals in virtually each nation throughout the globe. Daily, hosts provide distinctive stays and experiences that make it attainable for company to attach with communities in a extra genuine manner.
About Airbnb.org
Airbnb.org is a nonprofit group devoted to facilitating short-term stays for individuals in occasions of disaster world wide. Airbnb.org operates independently and leverages Airbnb, Inc.’s know-how, companies, and different assets at no cost to hold out Airbnb.org’s charitable function. The inspiration for Airbnb.org started in 2012 with a single host named Shell who opened up her house to individuals impacted by Hurricane Sandy. This sparked a motion and marked the start of a program that enables hosts on Airbnb to offer stays for individuals in occasions of want. Since then, this system has developed to concentrate on emergency response and to assist present stays to evacuees, reduction staff, refugees, asylum seekers, and frontline staff preventing the unfold of COVID-19. Since then, hosts have provided to open up their properties and helped present lodging to 100,000 individuals in occasions of want. Airbnb.org is a separate and unbiased entity from Airbnb, Inc. Airbnb, Inc. doesn’t cost service charges for Airbnb.org supported stays on its platform.
