SEATTLE – Expedia® at the moment introduced Expedia® Journey Matching, a first-of-its-kind function that enables vacationers to seamlessly construct an itinerary based mostly on an Instagram Reel after which e-book straight on Expedia. Vacationers can share any publicly accessible travel-related Reel—whether or not from content material creators they comply with or trending posts—straight with Expedia and obtain personalized itineraries, vacation spot concepts, and journey suggestions based mostly on the video. Powered by AI, this new expertise transforms inspiration into real-world journey plans, making it simpler than ever to e-book journey straight from Instagram.
It is no secret persons are getting their information, inspiration and journey concepts from influencers and content material creators, with a current research exhibiting that 80% of millennials depend on social media for journey choices.* We wish to be the place shoppers get their inspiration, which is thru social media. Now with Expedia® Journey Matching, vacationers can seamlessly construct an itinerary based mostly on an Instagram Reel and e-book it straight on Expedia. Jochen Koedijk, Chief Advertising and marketing Officer, Expedia Group
How Expedia® Journey Matching works:
- Discover inspiration: Whereas scrolling Instagram, a person finds a Reel that includes a vacation spot or expertise they love.
- Share it with Expedia: They faucet the share icon on the Reel, seek for the @Expedia account, and ship the video.
- Obtain quick outcomes: Expedia replies with AI-generated, customized journey suggestions, itineraries, and trip-planning sources based mostly on the video.
- Ebook when prepared: Vacationers can overview and e-book straight from the personalized itinerary—seamlessly bridging social discovery with real-world reserving.
Expedia® Journey Matching is now open for beta entry by visiting Expedia.com/tripmatching.com. The function can be accessible to U.S. vacationers within the upcoming weeks.
By way of the brand new journey matching function, Expedia turns into the primary OTA to combine real-time, AI-powered journey planning straight into Instagram. The function displays the corporate’s dedication to innovation and assembly the following technology of vacationers the place they’re – impressed, cell, and social-first.
* Supply: Klook Pulse research, November 2023
About Expedia Group
Expedia Group, Inc. corporations energy journey for everybody, in all places by means of our world platform. Pushed by the core perception that journey is a drive for good, we assist folks expertise the world in new methods and construct lasting connections. We offer industry-leading expertise options to gas companion development and success, whereas facilitating memorable experiences for vacationers. Our group is made up of three pillars: Expedia Product & Know-how, targeted on the group’s product and technical technique and choices; Expedia Manufacturers, housing all our shopper manufacturers; and Expedia for Enterprise, consisting of business-to-business options and relationships all through the journey ecosystem. The Expedia Group household of manufacturers contains Expedia®, Resorts.com®, Expedia® Accomplice Options, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Options, CarRentals.com™, and Expedia Cruises™.
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