Singapore — Three main motels in Asia from Accor, IHG and Zannier Resorts have turn out to be the primary to earn verified recognition from the data-backed Tuu Eco Keep Awards, proving sustainability can strengthen each credibility and aggressive edge.
Regent Hong Kong, Pullman Phuket Karon Seashore Resort (Thailand), and Zannier Bãi San Hô (Vietnam) every submitted not less than six consecutive months of operational information for impartial assessment, incomes Tuu’s Verified Bamboo Badge, a measurable mark of trusted progress that basic managers can benchmark, entrepreneurs can amplify, and ESG groups can construct on.
Every resort took a unique path to progress, however all backed it with proof and operational information throughout 5 core metrics — Vitality, Water, Meals, Waste, and Human Sources — maximising the reporting already compiled for current EarthCheck Platinum, Inexperienced Key, and Inexperienced Globe certifications to earn Tuu’s Verified Bamboo Badge.
We realised many motels weren’t taking advantage of the advertising alternative to rejoice their real eco achievements, however we additionally knew credibility needed to come first. That’s why we take a rigorous, data-backed strategy from the beginning. Terry Blackburn, founding father of the Tuu Eco Keep Awards
At Regent Hong Kong, that course of helps validate a serious achievement: a 23% discount in electrical energy use following renovation.
Due to our proprietor’s dedication to remodeling Regent Hong Kong right into a sustainable resort, this renovation was rooted in duty. We set and assessment ESG targets all year long, and platforms just like the Tuu Eco Keep Awards assist convey added readability and credibility to the progress we’re making. Harvey Wong, the property’s director of engineering
Whereas the primary recipients span international and high-profile manufacturers, the Tuu Eco Keep Awards are designed to work for motels of all sizes. For impartial and regional teams, the programme affords a cheap, high-trust pathway to compete with and benchmark in opposition to international manufacturers on sustainability management.
In contrast to broad certification schemes, the Tuu Eco Keep Awards supply a performance-based, sensible different, giving motels a transparent framework for monitoring month-to-month progress. Verified Bamboo Badges are legitimate for 12 months and are saved on a third-party blockchain registry to make sure transparency and traceability.
Greenwashing has been too frequent, even in our business. What appealed to us in regards to the Tuu Eco Keep Awards was that it’s based mostly on info, not fiction or wishful considering. It gave us a transparent image of the place we stand as we speak, and a powerful basis for what we wish to enhance subsequent. Alain Okay. Bachmann, basic supervisor of Zannier Bãi San Hô, which makes use of photo voltaic to provide as much as 40% of the resort’s vitality
Tuu points every verified resort a public-facing Eco Profile, a digital web page that reveals its Verified Bamboo Badge, aggregated month-to-month rating, and sustainability highlights to construct transparency at a look.
By accumulating and verifying information, motels can flip sustainability ambition into evidence-based motion. It’s about transferring from intention to impression—and that credibility issues to everybody from visitors and regulators to buyers. Paul Ashburn, Associate at HLB Thailand, the third-party verification associate of the Tuu Eco Keep Awards
That credibility additionally helps motels like Pullman Phuket Karon in making use of their sustainability efforts throughout departments and visitor touchpoints.
A knowledge-driven platform just like the Tuu Eco Keep Awards helps validate our efforts and benchmark our progress in a significant approach. We’ve targeted on hands-on initiatives like structured waste discount and phasing out single-use plastics, and this offers our staff and visitors confidence that these adjustments are making an actual impression. Christian Carminati, resort supervisor of Pullman Phuket Karon
Resorts with a Verified Bamboo Badge additionally earn the correct to use for 30 independently judged Eco Keep Awards throughout 4 classes: Environmental Influence, Native Group, Cultural Heritage, and Sustainability Planning. Judging is open year-round and aligned with international ESG benchmarks, serving to motels flip verified sustainability into long-term recognition and advertising worth.
Incomes the Verified Bamboo Badge and coming into the total suite of Eco Keep Awards is only the start. Tuu helps motels in turning verified progress and awards into partaking content material, from in-room storytelling to investor-ready reviews. Every verified resort receives a tailor-made storytelling equipment to assist talk its impression with visitors, house owners, and model platforms.
With greater than 20 motels already collaborating throughout Asia, the Tuu Eco Keep Awards is gaining traction with boutique independents and international manufacturers alike. And with greenwashing laws tightening and visitor expectations evolving, the timing couldn’t be higher.
Company wish to keep in sustainable motels, so let’s give them a easy technique to spot those doing it proper, and assist these motels share content material that’s partaking, credible, and backed by actual progress
, Blackburn provides. Nobody desires to listen to about plastic straws and towel reuse anymore. That ought to be a given, not the story.
The success of the Tuu Eco Keep Awards is supported by business companions dedicated to sustainability in hospitality. Official Sponsors embody ecoSPIRITS, Lumitics, and Bizsu. Official Companions embody the Asia Sustainable Journey, Phuket Resorts Affiliation, C9 Hotelworks, and Delivering Asia.
About Tuu
Tuu is a sustainability intelligence system serving to motels flip operational impression into data-backed progress and purposeful storytelling. Designed to make ESG efficiency measurable, comparable, and communicable, Tuu helps resort groups, model leaders, and possession teams to trace efficiency, confirm outcomes, and share credible sustainability content material throughout stakeholder touchpoints.
Liam Aran Barnes
Co-founder | Tuu
Tuu
