As we transfer into the second half of the 12 months, now’s the time to plan your subsequent lodge vacation advertising campaigns. Holidays are an important alternative to attach with company, create related gives, and drive extra bookings. With the best timing and message, you possibly can stand out and make each marketing campaign depend.
On this put up, we’ve chosen 8 holidays company care about. You don’t have to act on each vacation, as a substitute, use your visitor knowledge and viewers segmentation to determine which holidays resonate most together with your totally different visitor teams.
Whether or not you are in search of artistic lodge advertising concepts for holidays, planning your lodge advertising calendar for 2025, or just want recent methods to draw company throughout vacation intervals, this information is right here to help your subsequent transfer.
14 templates for artistic lodge advertising vacation campaigns throughout summer time and fall
Pleasure Month (June 1 – 30, 2025)
Pleasure Month is greater than only a celebration; it’s a world motion that honours LGBTQ+ id, historical past, and group. From parades and events to quiet moments of reflection, it’s a month stuffed with color, connection, and a complete lot of glitter.
For lodges, it’s additionally an opportunity to transcend rainbow logos and create actual, festive visitor experiences that really feel inclusive and significant.
Whether or not you’re close to a metropolis with an enormous Pleasure celebration or simply wish to present your help, it’s an opportunity to attach with a various and dependable journey group and present that your model genuinely cares.
Template 1: Pleasure-themed brunch or rooftop occasion
Topic Line: “You’re Invited: Pleasure Brunch on the Rooftop! 🌈”
E mail Content material:
– Header: Have fun Pleasure with Meals, Associates & Views
– Physique: We’re internet hosting a Pleasure-themed brunch this Saturday with rainbow cocktails, dwell music, and a festive menu to match.
Whether or not you’re staying with us or simply in search of a spot to have a good time, be a part of us for good vibes and even higher views.
Restricted spots out there!
– CTA: [Reserve Your Table]
Why we love this:
It attracts in each lodge company and locals, creating group engagement and driving F&B income. It’s additionally a simple occasion to advertise throughout social channels.
Are you in search of extra templates and concepts for different holidays? Try this text: 10 ready-to-use vacation campaigns to spice up bookings in 2025
Template 2: Assist & have a good time regionally
Topic Line: “Have fun Pleasure. Assist the Neighborhood.”
E mail Content material:
– Header: Have fun Pleasure With Function
– Physique: This Pleasure Month, we’re giving again: A portion of the earnings from every reserving in June will probably be donated to an area LGBTQ+ nonprofit.
Friends may also obtain an inventory of inclusive eating places, bars, and occasions within the space – fastidiously curated by our crew.
Journey with function and have a good time love in each kind.
– CTA: [Book With Pride]
Why we love this:
It goes past a typical promotion and highlights the lodge’s values. It helps travellers really feel they’re making a significant selection whereas encouraging bookings throughout a key month.
Midsummer (June 21- 24, 2025)
In case you are in search of artistic lodge advertising concepts for holidays, Midsummer is one you possibly can’t miss. It is likely one of the most beloved holidays in Northern Europe, particularly in Sweden, Finland, and Estonia.
It marks the summer time solstice, the longest and brightest days of the 12 months, and is historically celebrated with flower crowns, outside feasts, dancing, and time spent in nature with family and friends.
For lodges and resorts surrounded by nature, it is a prime alternative to create memorable, festive visitor experiences rooted in native tradition. Whether or not your property is predicated within the Nordics otherwise you usually welcome company from these areas, a well-timed Midsummer marketing campaign may help you faucet into sturdy seasonal demand.
Template 1: Midsummer nature escape
Topic Line: “Escape to Nature This Midsummer 🌿”
E mail Content material:
– Header: Have fun Midsummer the Nordic Means
– Physique: Commerce town lights for wildflowers and lengthy sunny days.
Our Midsummer Nature Escape features a 2-night keep in a scenic setting, conventional midsummer dinner with seasonal substances, and guided outside actions like mountaineering, sauna rituals, or lake swims.
Have fun like an area – surrounded by nature, meals, and recent air.
– CTA: [Book Your Midsummer Getaway]
Why we love this:
It leverages the nature-rich traditions of Midsummer whereas providing experiences good for upselling. Excellent for countryside lodges or retreats close to lakes, forests, or coastal areas.
Template 2: Midsummer feast & keep
Topic Line: “A Style of Midsummer: Meals, Flowers & Firelight 🔥”
E mail Content material:
– Header: Be part of Our Midsummer Celebration
– Physique: Have fun Midsummer with a one-of-a-kind culinary expertise.
Take pleasure in a locally-inspired buffet that includes herring, potatoes, strawberries, and craft snaps, plus dwell folks music and a flower crown workshop.
Ebook your room and dinner collectively to get pleasure from a particular charge.
– CTA: [Reserve Your Table + Stay]
Why we love this:
Combines meals, custom, and tradition in a manner that’s immersive and simple to advertise. Works effectively for lodges with sturdy F&B choices and occasion house.
Father’s Day (June 15, 2025)
Father’s Day is a world celebration of dads, grandfathers, and father figures, a time to indicate appreciation with high quality time, considerate items, and shared experiences.
Though the date varies by nation, many areas, together with the US, UK, Canada, and a few of Europe have a good time in June, making it an important alternative for hoteliers to attach with company planning one thing particular.
Template 1: Father’s Day grill & keep
Topic Line: “Dads, Drinks & BBQ: Have fun With Us 🍻”
E mail Content material:
– Header: A BBQ Feast Match for Dad
– Physique: Be part of us this Father’s Day for a particular grill night time on the terrace.
Take pleasure in flame-grilled favorites, craft beers, and dwell music, good for dads who love good meals and nice firm.
Ebook a room with dinner and obtain a complimentary drink for Dad.
– CTA: [Reserve Your Table + Stay]
Why we love this:
Combines F&B and lodging in a single interesting supply. It’s informal, enjoyable, and simple to advertise regionally in addition to to in a single day company.
Template 2: Expertise reward vouchers for Dad
Topic Line: “Nonetheless In search of a Present? Give an Expertise”
E mail Content material:
– Header: The Good Final-Minute Present
– Physique: Undecided what to get Dad?
Our expertise reward vouchers let him select, from stress-free spa remedies to weekend stays or eating experiences.
Add a private message and let him ebook when it fits him finest. A considerate reward, with out the guesswork.
– CTA: [Send a Gift Voucher]
Why we love this:
It’s low-effort for the lodge, high-value for company, and nice for last-minute planners. Additionally helps drive future bookings with minimal upfront price.
Independence Day (July 4, 2025)
Independence Day is likely one of the most essential nationwide holidays in the US, a time for fireworks, barbecues, parades, and journey. Many Individuals benefit from the lengthy weekend to plan getaways, usually selecting worldwide locations or resort stays for a summer time break.
In case your visitor knowledge exhibits a excessive variety of U.S. travellers, it is a nice alternative to create themed packages, patriotic experiences, or limited-time gives. With sensible visitor communication, you possibly can welcome American company with considerate touches that really feel acquainted, festive, and enjoyable and increase bookings throughout a key summer time interval.
Template 1: Pink, white & brunch particular
Topic Line: “🎇Fireworks Tonight. Brunch Tomorrow.”
E mail Content material:
– Header: Have fun with Meals, Associates & Freedom
– Physique: Whether or not you’re staying with us or simply on the town for the weekend, be a part of us for a 4th of July-themed brunch.
Assume fluffy pancakes, American classics, and a Bloody Mary bar.
Reserve your desk and revel in a festive meal with a laid-back vibe.
– CTA: [Book Your Table]
Why we love this:
It attracts in each lodge company and locals, making it good for properties with sturdy F&B. It additionally encourages non-overnight income and native model engagement.
Template 2: U.S. traveller unique supply
Topic Line: “Travelling from the U.S.? This Supply’s for You.🫵”
E mail Content material:
– Header: A Heat Welcome for American Friends
– Physique: Heading overseas this 4th of July? We’ve obtained one thing only for you.
U.S. travellers get pleasure from 5% off their stays throughout Independence Day weekend, plus a shock welcome deal with on arrival.
It’s our manner of creating you are feeling proper at house, even whenever you’re removed from it.
– CTA: [Claim Your U.S. Guest Offer]
Why we love this:
It makes use of personalisation to attach with a key visitor section and provides a heat, human contact that enhances the visitor expertise from the beginning.
Summer time Financial institution Vacation (August 4, 2025)
The Summer time Financial institution Vacation marks one of many busiest journey weekends within the UK, a closing likelihood for a lot of to get pleasure from a summer time getaway earlier than autumn units in. With colleges nonetheless on break and heat climate holding sturdy, it usually sparks a surge in last-minute bookings, each domestically and throughout widespread European locations.
In case your lodge sees a excessive quantity of British company, it is a nice time to launch short-stay gives or weekend offers. With well timed visitor communication, you possibly can seize last-minute curiosity and switch the vacation right into a high-revenue weekend.
Template 1: Final-minute summer time escape
Topic Line: “Obtained Plans for the Lengthy Weekend? We’ve Obtained You.”
E mail Content material:
– Header: Your Financial institution Vacation Getaway Awaits
– Physique: Benefit from the ultimate days of summer time with a spontaneous escape.
Our Summer time Financial institution Vacation supply features a 2-night keep, breakfast, and a free room improve (topic to availability).
Good for {couples} or households in search of a fast reset earlier than the season ends.
– CTA: [Book Your Weekend Escape]
Why we love this:
It’s designed for impulsive vacationers and creates urgency with limited-time perks, nice for filling last-minute rooms.
Template 2: Associates weekend supply
Topic Line: “Seize Your Mates – It’s a Financial institution Vacation Break! 🧑🤝🧑”
E mail Content material:
– Header: Make It a Weekend to Bear in mind
– Physique: Financial institution Vacation weekends are higher with pals.
Ebook two or extra rooms and get 20% off your keep, plus a complimentary drink for every visitor at check-in.
Whether or not you are hitting the seaside, the spa, or simply catching up, we have got the house and the vibes.
– CTA: [Book Your Group Stay]
Why we love this:
Encourages group bookings, which implies extra room nights and on-site spending. It’s additionally a enjoyable, social marketing campaign that stands out.
Oktoberfest (September 20 – October 5, 2025)
Oktoberfest is the world’s largest beer pageant, initially from Munich however now celebrated in cities across the globe. What started as a royal marriage ceremony celebration has grown right into a worldwide custom stuffed with beer halls, Bavarian meals, music, and good cheer.
In case your property has a bar, restaurant, or full of life social house, it is a nice likelihood to host themed nights, weekend offers, or festive visitor experiences that deliver individuals collectively.
Template 1: Oktoberfest keep & stein package deal
Topic Line: “Prost! Your Oktoberfest Getaway Is Right here 🍺”
E mail Content material:
– Header: Keep With Us & Have fun Oktoberfest in Fashion
– Physique: Be part of the festivities with our Oktoberfest Keep & Stein package deal.
Take pleasure in a 2-night keep, a complimentary beer flight upon arrival, and entry to our themed beer backyard or in-house celebration.
Friends may also obtain a standard snack platter to get within the Bavarian spirit.
– CTA: [Book Your Oktoberfest Stay]
Why we love this:
Good for attracting each vacationers and staycationers. It provides worth by themed extras whereas making a enjoyable, seasonal motive to ebook.
Template 2: Group getaway Oktoberfest supply
Topic Line: “Spherical Up Your Crew for an Oktoberfest Weekend! 💃”
E mail Content material:
– Header: Extra Associates, Extra Enjoyable
– Physique: Make this 12 months’s Oktoberfest one to recollect.
Ebook 2 or extra rooms and revel in 15% off your keep, plus a complimentary beer bucket on arrival.
Excellent for group getaways, reunions, or a weekend escape together with your favourite individuals.
– CTA: [Book Your Group Weekend]
Why we love this:
It encourages multi-room bookings and drives group journey, which will increase each room nights and ancillary spend (drinks, eating, and so forth.).
Mid-Autumn Pageant (October 6, 2025)
The Mid-Autumn Pageant is likely one of the most essential conventional holidays in China, Taiwan, Singapore, Vietnam, and amongst Asian communities all over the world. Celebrated beneath the complete moon, it’s a time for reunion, gratitude, and sharing mooncakes with family members.
For lodges and eating places, it is a nice alternative to supply significant, cultural visitor experiences, from mooncake tastings and themed menus to lantern shows or storytelling occasions. In case your property attracts company from Asia or has a powerful native Asian group, a Mid-Autumn marketing campaign is an effective way to construct connections and increase bookings.
Template 1: Moonlit getaway package deal
Topic Line: “Have fun Mid-Autumn with a Moonlit Escape 🌕”
E mail Content material:
– Header: Reconnect Below the Full Moon
– Physique: Take pleasure in a peaceable Mid-Autumn retreat with our 2-night keep package deal.
Consists of conventional mooncakes, late check-out, and entry to a rooftop moon-viewing expertise.
Whether or not you are touring with household or a beloved one, it is a time to decelerate and reconnect.
– CTA: [Book Your Mid-Autumn Stay]
Why we love this:
It faucets into the reflective, family-oriented nature of the vacation and offers lodges an opportunity to create atmospheric experiences across the full moon.
Template 2: Mid-autumn dinner celebration
Topic Line: “A Night time of Lanterns, Flavours, and Custom🏮”
E mail Content material:
– Header: Be part of Us for a Mid-Autumn Pageant Dinner
– Physique: Have fun the season with a specifically curated dinner menu impressed by Mid-Autumn traditions.
Take pleasure in mooncakes, seasonal dishes, and lantern-lit atmosphere, good for a festive night with family members.
Open to each lodge company and native diners.
– CTA: [Reserve Your Table]
Why we love this:
Nice for eating places and properties trying to interact locals and company with an immersive cultural eating expertise.
Use the best device to plan your lodge vacation advertising campaigns extra successfully
To actually maximise the impression of your vacation lodge advertising campaigns, having the best device in place makes all of the distinction.
A lodge CRM helps you section your viewers primarily based on location, preferences, or previous behaviours, which is particularly helpful for region-specific holidays just like the UK’s Summer time Financial institution Vacation or the U.S. Independence Day.
With that perception, you possibly can tailor your message to every group and guarantee it reaches them on the best platform.
Use automation to schedule campaigns prematurely and ship them by the simplest channels, whether or not that’s electronic mail, SMS, and even WhatsApp. Nonetheless questioning if a multi-channel technique is de facto essential? Listed here are extra explanation why.
Extra sources to discover:
Bleisure journey is on the rise! Uncover how you can adapt your providing to seize this goal and develop what you are promoting.
Pre-arrival communication is essential in hospitality, however generic techniques will not produce good outcomes. Use the following tips and develop satisfaction and loyalty.
In case you are questioning how a foul visitor expertise seems like, these errors inform the story.
Keep forward of the curve in hospitality, comply with us on Linkedin for the newest hospitality developments and insights.
Johanna Bernuy
Advertising Supervisor
Bookboost
