Austin, Texas – Related Luxurious Resorts Worldwide (ALHI), a worldwide gross sales chief representing over 250 luxurious resorts, resorts, cruise traces, and vacation spot administration organizations, introduced a number of new strategic partnerships with Cyberlabs, UNEVN, PLAYHRDR Advisors, The Esports Radar and the Esports Integrity Fee (ESIC) to carry next-generation gaming, esports, schooling, and leisure options to the posh hospitality sector.
The announcement was made throughout World Esports Business Week (GEIW), co-organized by ESIC and The Esports Radar, held June 18–22, 2025, in Austin, Texas. The occasion brings collectively international leaders in gaming, tourism, and expertise to form the way forward for the business. As a part of its collaboration with ESIC and The Esports Radar, ALHI is supporting worldwide esports occasions by figuring out and securing luxurious lodging from inside its international portfolio.
In the meantime, Cyberlabs, UNEVN, and PLAYHRDR Advisors will every work with ALHI to carry cutting-edge gaming, esports, and academic options throughout its Member properties, redefining how resorts and locations interact with at the moment’s tech-savvy, experience-driven vacationers.
These partnerships mark a big step ahead in ALHI’s dedication to innovation and experiential journey, enabling its Members to faucet into the quickly rising international gaming group now estimated at greater than 3 billion gamers.
It’s thrilling to see the convergence of esports into the general journey expertise. Gaming is now mainstream. It’s time for the journey business to evolve alongside it, and ALHI is proud to steer this motion, making it simpler for company to have interaction whereas on the street for enterprise or leisure. Michael Dominguez, President & CEO of ALHI
UNEVN: Reworking Hospitality Areas into Plug-and-Play Esports Zones
UNEVN, based in Espoo, Finland by Aleksi and Santeri Rinkinen alongside former skilled Dota 2 champion Jesse ‘JerAx’ Vainikka, specializes within the BASE desk – a conveyable, all-in-one esports and gaming station designed with hospitality in thoughts.
This modern setup transforms any underused area right into a premium guest-ready gaming expertise in beneath a minute. Its built-in monitor, high-performance PC, and foldable, self-contained design enable employees to supply company a ready-to-play setup with out the necessity for everlasting installations or advanced tech help.
Our BASE desk makes it easy for resorts to supply esports lounges or in-room gaming with out main renovations or staffing complications. This provides properties a versatile amenity that appeals to each informal avid gamers and esports followers, bringing new guest-facing innovation to next-generation hospitality experiences. Aleksi Rinkinen, CEO of UNEVN
The BASE desk brings worth to forward-thinking lodge manufacturers by:
- Enabling on-demand gaming lounges and in-room leisure choices
- Permitting resorts to faucet into the $200+ billion gaming market and appeal to leisure vacationers searching for interactive experiences
- Maximizing operational effectivity with a plug-and-play mannequin requiring minimal setup or cupboard space
Cyberlabs: Designing the Way forward for Gaming Hospitality
Cyberlabs, a London-based digital leisure consultancy, makes a speciality of bringing gaming, esports, and content material creation environments into bodily areas. Their work contains experiential activations within the schooling and retail sectors, in addition to a long-term partnership with Charlton Athletic F.C., the place they function the Cyberlabs Gaming Field contained in the soccer membership’s stadium.
By the brand new partnership with ALHI, Cyberlabs will seek the advice of with member resorts and resorts to assist reimagine underutilized public areas and visitor rooms, introducing scalable gaming and creator studio ideas that elevate the visitor expertise and open new income alternatives.
The way forward for hospitality should embody gaming as a part of its leisure DNA. We’re thrilled to companion with ALHI to carry sensible, guest-focused options to premium resorts, resorts, and cruise traces worldwide. Sam Cooke, Co-Founding father of Cyberlabs
PLAYHRDR: Strategic Advisory and Instructional Programming for Resorts & Locations
PLAYHRDR Advisors (PLAYHRDR), specialised in esports vacation spot growth and academic initiatives. This new collaboration with ALHI, will introduce revolutionary esports readiness applications and academic alternatives to ALHI’s member properties and international vacation spot advertising group (DMO) relationships.
The partnership goals to equip ALHI’s prestigious portfolio of resorts and resorts, and DMOs, to capitalize on the quickly increasing esports market. By this alliance, PLAYHRDR will leverage its experience to develop and ship a variety of applications designed to combine esports into ALHI’s hospitality and tourism sectors.
Key collaborative deliverables embody:
- Esports Readiness Certification Applications for ALHI Member Properties: PLAYHRDR will develop tailor-made certification applications for ALHI member property executives and employees. These applications will cowl important matters similar to esports business fundamentals, expertise, occasion planning and administration, advertising, and future developments, enabling properties to grasp and successfully place themselves inside the esports panorama.
- Instructional Applications for Vacation spot Advertising and marketing Organizations (DMOs): PLAYHRDR will create and ship academic occasion applications for DMO companions of ALHI, specializing in integrating esports into tourism and occasion methods. It will embody workshops, seminars, and strategic planning periods aimed toward attracting esports occasions and audiences.
- Esports Technique Consulting for Vacation spot Advertising and marketing Organizations (DMOs): PLAYHRDR will provide consulting companies to DMO companions of ALHI, offering complete assessments and distinctive market positioning plans to assist locations help, develop, and appeal to esports and online game occasion organizers.
Our partnership with ALHI marks a big step ahead in bridging the hole between the thriving esports business and the posh hospitality and tourism sectors. We’re excited to empower ALHI’s community with the data and instruments to embrace esports, creating new income streams and attracting a dynamic viewers. Ed Tomasi, President of PLAYHRDR Advisors
ESIC & The Esports Radar: Powering World Esports Business Week
Based in 2016, the Esports Integrity Fee (ESIC) is the worldwide authority on esports equity, overseeing schooling, investigation, and enforcement associated to dishonest, match-fixing, and doping. In partnership with The Esports Radar (alongside event companion BLAST), ESIC organizes World Esports Business Week (GEIW)—a significant five-day enterprise occasion held from June 18–22, 2025 in Austin, Texas—working alongside the sold-out BLAST.television Austin Main.
By its strategic collaboration with ALHI, ESIC and The Esports Radar are internet hosting GEIW’s govt boards, networking workshops, and social gatherings at ALHI properties, together with the inaugural GEIW summit on the Downright Austin. This partnership underscores ALHI’s position because the hospitality spine for international esports occasions. Further worldwide summits and business gatherings are already within the planning phases throughout the ALHI portfolio.
We’re thrilled to be partnering with ALHI to host the inaugural World Esports Business Week on the Downright Austin, an distinctive ALHI property. This collaboration underscores our dedication to delivering world-class experiences for the worldwide video video games and esports industries. We look ahead to constructing on this momentum by persevering with to work with ALHI properties for our future worldwide occasions. Stephen Hanna, CEO of ESIC
Sam Cooke, the CEO & Co-Founding father of The Insights Group, which owns The Esports Radar, added: I sincerely consider that we’ll look again on this second as a significant milestone for the hospitality sector’s full embrace of gaming and esports. With this line up of companions supporting ALHI and its member properties, there is a gigantic quantity of potential and we are able to’t wait to get began.
A Unified Imaginative and prescient for Hospitality’s Subsequent Chapter
These partnerships are about greater than {hardware}; they’re about hospitality evolving to fulfill the expectations of at the moment’s linked traveler. By working with leaders like Cyberlabs and UNEVN, we’re giving our members the instruments to faucet into new audiences, appeal to gaming occasions, and unlock new income potential. Neil Johnson, Vice President of Esports & Consulting Companies at ALHI
With these efforts, ALHI continues to pioneer new methods its Members can differentiate themselves by means of immersive experiences, creator tradition, and future-ready facilities.
About Cyberlabs
Cyberlabs is devoted to advancing digital leisure inside schooling, sports activities, group, and leisure venues globally. Headquartered in London, UK, our companies cowl each facet, from strategic planning, together with commercialisation, and bespoke design to outfitting with cutting-edge gear and ongoing operational help. For extra data: [email protected]
About UNEVN
UNEVN’s mission is to help and allow high-performance gaming in any respect ranges and throughout areas with our instruments and options. With product growth and manufacturing in Espoo, Finland, we’re obsessive right down to the smallest element. Our flagship product is the BASE desk, a reimagined, actually transportable PC gaming setup. The BASE is sturdy, straightforward to arrange, fold away, and transport, and professional esports prepared with high spec monitor and PC included as wanted.
For extra data: [email protected]
About PLAYHRDR Advisors
PLAYHRDR Advisors is a premier consultancy targeted on creating and enhancing the esports and video gaming ecosystem. The agency companions with locations, venues, collegiate establishments, and authorities our bodies to strategically combine and advance esports initiatives, serving to shoppers perceive and capitalize on the rising alternatives inside the business. PLAYHRDR Advisors is owned and led by Ed Tomasi, acknowledged globally because the foremost main esports advisor for presidency, locations, and academic establishments, bringing over 20 years of in depth expertise and a sturdy community inside the international esports business. For extra data, go to playhrdr.com.
About Esports Integrity Fee (ESIC)
Esports Integrity Fee (ESIC) is the recognised guardian of the integrity of esports and works to disrupt, stop, examine, and prosecute all types of dishonest and malpractice in esports. Its overarching goal is to guard youth, promote business funding, and safeguard the sporting integrity of esports. By addressing points similar to dishonest, match-fixing, and doping, ESIC works to make sure honest play and integrity throughout all esports competitions. It collaborates with publishers, event organizers, and different stakeholders to determine unified requirements for competitors integrity, fostering a protected and equitable atmosphere for all individuals within the international video video games and esports ecosystem. For extra data, go to ESIC.
About Related Luxurious Resorts Worldwide
Related Luxurious Resorts Worldwide (ALHI) serves as a worldwide gross sales group (GSO) for its unique membership of the world’s most distinguished independently operated or owned resorts and resorts, cruise ships and DMCs inside the assembly, incentive, conference and exhibition (MICE) market. With a devoted GSO crew of practically 80 professionals positioned amongst 26 workplaces throughout North America and Europe, ALHI delivers personalised service and connectivity to a choose membership of over 250 luxurious properties worldwide. As an extension of its members, ALHI supplies unparalleled options for assembly and occasion professionals by figuring out and presenting quite a lot of choices primarily based on desired attributes that can create a profitable program. Devoted to the corporate imaginative and prescient for over three many years, ALHI strives to be deliberately totally different by providing an unique portfolio that embodies an impartial spirit and a dedication to excellence that constantly earns essentially the most notable accolades within the assembly and occasions business. For extra data, please go to www.alhi.com.
