Friday, September 19, 2025

Barcelona Resort Market Highlight YE Could 2025


The pattern of branded full-service motels in Barcelona recorded a rise in revenue throughout the 12-month interval ending in Could 2025. The GOP per out there room (GOP PAR) rose by 8.6%, pushed by a 5.6% income enhance and regardless of rising bills (+3.3%).

OVERVIEW

  • The pattern of branded full-service motels in Barcelona recorded a rise in revenue throughout the 12-month interval ending in Could 2025. The GOP per out there room (GOP PAR) rose by 8.6%, pushed by a 5.6% income enhance and regardless of rising bills (+3.3%).
  • Rooms income grew by 4.9% (YoY) pushed by a 4.1% enhance in ADR reaching €264. Occupancy rose by 0.8% to 73.6%. F&B income elevated by 7.6%, reaching €70.2 POR throughout YE Could 2025.
  • Occupancy charges elevated primarily in January, March, and December by +22.3%, +10.3%, and +7.0% respectively. In the meantime, occupancy decreased in October (-8.3%), April (-4.2%) and February (-3.6%).
  • Whole bills elevated by €4.4 PAR (+3.3%), pushed by will increase of Payroll (+€2.1 PAR) and Value of Gross sales (+€1.3 PAR).
  • The efficiency development was supported by the constrained provide, which elevated by 462 rooms, representing solely 0.1% YoY development (weighted by opening date).
  • The rise in income surpassed the rise in bills resulting in a GOP Movement Via of 66.9%. Consequently, the GOP margin grew from 43.9% to 45.1%, with the nominal GOP reaching €114.2 PAR (+8.6%).
Supply: Cushman & Wakefield & HotStats (knowledge are rounded)  — Photograph by Cushman & Wakefield
Supply: Cushman & Wakefield & HotStats (knowledge are rounded)  — Photograph by Cushman & Wakefield

SUPPLY

  • Through the interval YE Could 2025, 5 new motels opened within the Barcelona lodge market (645 rooms) and 5 closed (-183 rooms), leading to a 0.1% enhance in complete provide (weighted by opening date)
  • Many of the new provide opened exterior the town heart (74.1%) and primarily throughout the Luxurious and Higher Upscale courses (73.0% and 23.7% respectively)
  • Many of the new room provide was branded (91.5%), with the rest being three small unbiased apartment-hotels. Total, solely 6.7% of the brand new room provide was within the extended-stay sector.
  • There was one notable lodge conversion throughout the YE Could 2025 interval, the Leonardo Royal discussion board (previously (AC by Marriott), with 368 rooms. The Grand Hyatt Barcelona (previously a part of the Unbound Assortment) was additionally rebranded in April 2024.
  • There have been 5 closures introduced over the last 12 months; most being smaller prolonged keep flats ( 3 out of the 5 closed properties). The rest, the Resort Zenit Borell, and the Gran Resort La Florida are closed for refurbishment.
Supply: Cushman & Wakefield & HotStats (knowledge are rounded)  — Photograph by Cushman & Wakefield

PAYROLL COSTS

  • The labor bills within the chosen Barcelona motels elevated over the last 12-months (YE Could 2025) by €2.1 PAR (+3.2%), reaching €67.9 PAR. The Rooms division led the rise, the place payroll elevated by €0.7 PAR (+2.8%), adopted by F&B (+€0.6, +2.6%) and A&G division (+€0.4, +6.6%).

COST OF SALES

  • Whole COS elevated by €1.3 PAR (+6.7%), primarily pushed by the F&B (+€1.1, +14.2%) adopted by the Rooms division (+€0.2, +1.4%).

OTHER EXPENSES (excl. Utilities)

  • Different bills elevated by €0.6 (+1.4%) to €44.3 PAR, pushed by larger different value inside S&M (+€0.6 PAR) F&B (+€0.2 PAR) and A&G (+€0.1) departments. The whole enhance was offset most notably by the P&M (-€0.4) division.

UTILITY COSTS

  • Utility prices elevated by €0.4 PAR (+7.6%), attributable to gasoline prices rising by €0.4, and water by €0.1, in the meantime electrical energy decreased by €0.1.
Supply: Cushman & Wakefield & HotStats (knowledge are rounded)  — Photograph by Cushman & Wakefield
Supply: Cushman & Wakefield & HotStats (knowledge are rounded) — Photograph by Cushman & Wakefield
Supply: Cushman & Wakefield & HotStats (knowledge are rounded)  — Photograph by Cushman & Wakefield

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