Accor, a world chief in hospitality, is happy to announce a major evolution in its subscription programme with the introduction of ALL Accor+, a refreshed and cohesive international platform unifying every of Accor’s established subscription choices below one umbrella. ALL Accor+ will now reunite regional successes below a single framework whereas reinforcing ALL Accor’s dedication to ship bespoke choices and a seamless buyer journey.
Being totally built-in inside Accor’s loyalty programme ALL Accor, this evolution will harmonise its subscription-based providing, serving to to raised align ALL Accor’s worth proposition. The elevated transparency and ease it will convey, promise to bolster Accor’s management in hospitality loyalty, whereas serving to to ship greater requirements of visitor expertise and broader enterprise efficiency.
ALL Accor+ builds on a 30-year legacy of loyalty innovation. From the launch of Accor Plus in Asia Pacific to the event of regional programmes corresponding to ALL Signature in Brazil, Accor has constantly tailored its strategy to mirror native market wants and buyer behaviour. ALL Accor+’s pioneering, tiered construction is predicated on 4 subscription choices — Explorer, Voyager, ibis, and Signature – spanning over 4,500 inns and 30+ manufacturers worldwide. Every choice is tailor-made to completely different member’s preferences and journey behaviours. Rapid advantages embrace unique keep reductions, accelerated standing within the ALL Accor loyalty programme, and entry to member-only affords.
The launch of ALL Accor+ is a strategic leap ahead in how we ship worth to our friends and lodge house owners. With 4 distinct playing cards tailor-made to completely different journey kinds, we’re making it simpler than ever for members to decide on the advantages that finest go well with them. By unifying our subscription choices below one international model, we’re making a extra enticing product that strengthens your entire ALL Accor ecosystem and can steadily be rolled out throughout a number of areas. This isn’t nearly perks — it’s additionally about offering rational and emotional worth to our greatest clients and giving lodge house owners a strong instrument to drive outcomes. Mehdi Hemici, Chief Loyalty & Ecommerce Officer, Accor
ALL Accor+ Subscription Line
ALL Accor+ subscription line is designed for our most frequent travellers. It is a international premium subscription line providing speedy, assured financial savings and accelerated advantages by means of 4 completely different playing cards:
ALL Accor+ Explorer
The brand new premium card, superb for immersive journey.
To be launched on the first of October 2025, it marks a brand new period as Accor Plus, Asia Pacific’s main journey loyalty subscription programme with greater than 450,000 members, rebrands and evolves into ALL Accor+ Explorer. As the worldwide subscription economic system grows, ALL Accor+ Explorer units a brand new benchmark by offering even richer member advantages, with essentially the most complete privileges in Asia Pacific and a deliberate enlargement into Center East/ China within the forthcoming years.
ALL Accor+ Explorer is now enhanced by worldwide benefits by means of the ALL Accor+ keep advantages and assured ALL Accor Gold standing or greater. Collectively, these advantages are designed to ship extra worth, better recognition and elevated experiences than some other journey loyalty subscription within the area.
The enriched advantages embrace:
- 2 Free lodge nights, on the “Purchase-one-get-one-free» precept.
- 15% off stays worldwide throughout 30+ lodge manufacturers
- As much as 50% off Purple Sizzling Room stays.
- 30% off eating and 15% off drinks in Asia Pacific
- Computerized standing enhance with 30 Standing Nights
- Value: 215€/ 12 months
ALL Accor+ Voyager
Greatest worth for cash, it delivers expanded entry to manufacturers from Luxurious to Economic system.
The present ALL PLUS Voyageur evolves to be higher aligned with the opposite merchandise of the subscription line, this strategy of reimagination is already underway and can be efficient from January 2026. The brand new ALL Accor + Voyager will provide a flat 15% low cost throughout 30+ lodge manufacturers, with prestigious additions like Raffles or Fairmont, quickly to be included.
Advantages:
- 15% off stays all 12 months round throughout 30+ lodge manufacturers from January 2026
- 20% off on a collection of manufacturers for bookings finished till 14 January 2026: Sofitel LEGEND, SO/, Sofitel, MGallery, 21C Museum Lodges, Mondrian, Pullman, Swissôtel, Mövenpick, Grand Mercure, The Sebel, Adagio Premium
- New manufacturers becoming a member of in together with Raffles, Fairmont, Peppers, Mantra, and extra.
- Computerized standing enhance with 20 Standing Nights
- Assured Room availability of two days earlier than the check-in and premium buyer assist
- Value: 199€/ 12 months
ALL Accor+ ibis
For budget-savvy travellers searching for extra worth.
- 15% off stays at ibis, ibis Kinds, and ibis price range
- Computerized standing enhance with 10 Standing Nights
- Assured Room availability of two days earlier than the check-in and premium buyer assist
- Value: 99€/ 12 months
ALL Accor+ Signature (Brazil)
For accelerated rewards and unique experiences for Brazilian travellers
ALL Signature can be rebranded in 2026 to raised align with the subscription line, however it retains its profitable proposition of month-to-month credit score of factors and unique experiences.
Advantages are:
- Month-to-month Reward and Standing Factors
- Unique advantages at South American inns and companions
- Value from 135€/ 12 months
By additional reinforcing connections with the ALL Accor reserving and rewards ecosystem, ALL Accor+ may also unlock better alternatives for seamless personalisation and direct bookings. It will permit members to faucet into 110+ international companions and a couple of,000+ unique occasions. Since launching ALL Accor in 2019, Accor has welcomed greater than 100 million members into its loyalty ecosystem. As a loyalty platform designed for development, it positions ALL Accor to deepen member relationships, ship long-term worth, and speed up efficiency.
About Accor, a world-leading hospitality group
Accor is a world-leading hospitality group providing stays and experiences throughout greater than 110 nations with over 5,600 inns and resorts, 10,000 bars & eating places, wellness services and versatile workspaces. The Group has one of many business’s most numerous hospitality ecosystems, encompassing round 45 lodge manufacturers from luxurious to economic system, in addition to Life-style with Ennismore. ALL, the reserving platform and loyalty program embodies the Accor promise throughout and past the lodge keep and provides its members entry to distinctive experiences. Accor is targeted on driving optimistic motion by means of enterprise ethics, accountable tourism, environmental sustainability, neighborhood engagement, range, and inclusivity. Accor’s mission is mirrored within the Group’s function: Pioneering the artwork of accountable hospitality, connecting cultures, with heartfelt care. Based in 1967, Accor SA is headquartered in France. Included within the CAC 40 index, the Group is publicly listed on the Euronext Paris Inventory Trade (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in america. For extra data, please go to group.accor.com or comply with us on X, Fb, LinkedIn, Instagram and TikTok.
Nathalie Neubert
Communications Supervisor
Accor
