Ennismore, the fastest-growing life-style and leisure hospitality firm, immediately proclaims the addition of six all-inclusive resorts within the Americas with over 1600 rooms and 900 keys throughout two properties within the pipeline. This strategic growth additional strengthens Ennismore’s management within the high-growth, high-margin luxurious all-inclusive phase.
Rixos debuts in Mexico
Three resorts in Puerto Vallarta, Cozumel and Cancun will bear renovations and be rebranded as Rixos Resorts, marking the arrival of the world chief in luxurious all-inclusive to Mexico.
For over 20 years, Rixos, based by Fettah Tamince, has challenged the historic notion of all-inclusive by making a luxurious expertise with distinctive culinary locations and extremely curated leisure, with all features of a visitor’s keep, from food and drinks to actions and well-being, included within the reserving worth—a key differentiator from
others available in the market. Since 2017, Rixos, now a part of Ennismore, has seen exponential progress, greater than tripling its community and pipeline throughout Turkey, the Center East, Egypt and Asia.
The remaining properties in Cancun, Acapulco, and Ixtapa will stay beneath the prevailing model. The six resorts current an thrilling alternative to increase the group’s stronghold within the all-inclusive market, unlocking new avenues within the mid-scale phase in key locations.
Ennismore’s ALL Inclusive Assortment set for progress
In 2023, constructing on Rixos’ success, Ennismore launched the ALL Inclusive Assortment, a curated choice of one of the best resorts from globally main life-style manufacturers, together with Rixos, SLS, SO/ and Hyde. The gathering ensures every resort delivers an distinctive expertise each time, expressed by every model’s distinctive imaginative and prescient and id. All resorts shall be a welcomed addition to the ALL Inclusive Assortment.
Ennismore has quickly strengthened its international place within the all-inclusive market, now boasting a powerful community and pipeline of over 60 resorts, together with Rixos Tersane Istanbul, Rixos Qetaifan Island North in Doha, Rixos The Palm Lodge & Suites, Hyde Bodrum, SO/ Sotogrande and SLS Playa Mujeres Cancun, which opened earlier this yr.
Accelerating within the Americas
The addition of those six new resorts in Mexico reinforces Ennismore’s broader strategic deal with accelerating its progress within the Americas, a essential marketplace for the group, by rising its community to over 70 open and within the pipeline. To additional solidify the group’s dedication to the area, it has opened an workplace in Cancun to help its properties in Mexico, which incorporates Our Habitas Tulum, SLS Cancun and Mondrian Mexico Metropolis.
The Americas are central to Ennismore’s international progress technique, with over 70 accommodations throughout the area – together with the newly opened SLS Playa Mujeres in Cancun and the upcoming Delano Miami Seaside. These six new resorts signify a major acceleration of our presence, significantly in Mexico, the place the all-inclusive market is quickly increasing. The arrival of Rixos, a pioneer within the all-inclusive house, creates a transparent alternative to disrupt the normal mannequin by combining our founder led life-style manufacturers with inventive design, destination-led culinary experiences, and standout programming. With these six resorts, we’re coming into the fast-growing midscale all-inclusive phase, permitting us to achieve a broader demographic and increase into key resort locations with a differentiated, lifestyle-led method. Phil Zrihen, Head of Americas for Ennismore
The broader deal beneath Accor, which incorporates these resorts, is predicted to shut within the second semester of the yr, following customary regulatory authorisations, together with antitrust approval, for this kind of acquisition.
ABOUT ENNISMORE
Ennismore is a inventive hospitality firm with a worldwide collective of entrepreneurial and founder-built manufacturers with goal at their coronary heart. It curates and manages distinctive properties and experiences in a number of the most enjoyable locations worldwide.
Based in 2011 by entrepreneur Sharan Pasricha, Ennismore and Accor entered a three way partnership in 2021 to create a brand new autonomous entity, with Accor holding a majority shareholding. Creating the world’s fastest-growing life-style hospitality firm, it brings collectively Ennismore’s know-how in constructing manufacturers with inventive storytelling, design, and genuine experiences, with Accor’s wealth of information in delivering scale, community progress and distribution.
Underneath Sharan Pasricha, Founder & Co-CEO, and Gaurav Bhushan, Co-CEO, Ennismore includes 14 manufacturers – with over 100 working properties and an extra 140+ within the pipeline – and a set of over 190 culturally related and numerous eating places and nightlife locations.
Ennismore places innovation on the middle of the whole lot it does, with 4 devoted in-house specialist studios, which obsess each visitor touchpoint, together with Carte Blanched – a completely built-in F&B idea platform; a inventive studio of inside and graphic designers; a digital product and tech innovation lab, and a partnerships and collaborations division.
Ennismore has been included in Quick Firm’s World’s Most Progressive Corporations lists in 2020 and 2021; ranked#29 in FT1000: Europe’s Quickest-Rising Corporations; and is a part of FT Future 100 – the UK’s fastest-growing companies which can be shaping the way forward for their sector.
The Ennismore manufacturers: 21c Museum Lodge, 25hours Resorts, Delano, Gleneagles, Hyde, JO&JOE, Mama Shelter, Mondrian, Morgans Originals, SLS, SO/, The Hoxton, TRIBE and Working From.
Marcos Eleftheriou
VP of Company Communications, Ennismore
Ennismore
