Revinate’s segmentation and advertising and marketing automation have been transformative. The power to ship extremely customized emails and goal visitors at particular factors of their journey has immediately translated to elevated income and considerably increased click-through charges.
Victoria Gough, Digital Advertising & Communication Specialist, Eau Palm Seaside Resort & Spa
About Eau Palm Seaside Resort & Spa
Eau Palm Seaside Resort & Spa, a member of Most popular Accommodations & Resorts, is a luxurious oceanfront property positioned in Manalapan, Florida. It provides 309 visitor rooms and suites, every with a non-public balcony overlooking both the Atlantic Ocean or lush resort gardens. Spanning seven acres of beachfront property, the resort provides a contemporary tackle Palm Seaside luxurious, distinct from the extra conventional fame of the world.
Eau Palm Seaside Resort & Spa combines laidback sophistication with world-class facilities, together with an award-winning spa, adults-only Tranquility Pool, 9 eating choices, and expansive indoor and outside occasion areas. Splendid for households, {couples}, and group vacationers, Eau Palm Seaside is one among Florida’s premier locations for relaxed luxurious by the ocean.
Eau Palm Seaside Resort & Spa’s problem
When Victoria Gough joined the Eau Palm Seaside advertising and marketing staff, the resort was solely scratching the floor of its electronic mail advertising and marketing capabilities inside Revinate Advertising. Emails have been restricted to month-to-month broad, generic newsletters and minimal promotional campaigns, lacking vital alternatives to have interaction visitors all through their journey. Automated advertising and marketing campaigns have been almost non-existent, and segmentation methods have been minimal, leaving important direct income on the desk.
How Revinate Advertising automates income era
Following an informative and intensive coaching session with Revinate’s schooling staff, the Eau Palm Seaside staff shortly reimagined their electronic mail advertising and marketing technique by launching a collection of automated electronic mail campaigns, along with the cart abandonment marketing campaign that was already in place. This shift allowed the staff to achieve visitors at key moments of their journey, personalize provides, and drive high-value bookings.
Automated electronic mail outcomes:
- Cancellation restoration marketing campaign: $493K in direct income over eight months
- “We Miss You” campaigns (180-day and 365-day): Over $645K in direct income inside three months (featured right here)
- Cart abandonment marketing campaign: A 60% open charge and $89K direct income in simply three months
How Revinate Advertising drove profitable direct bookings
With Revinate Advertising, one-time campaigns additionally remained a major income driver for Eau Palm Seaside, serving to the resort keep high of thoughts with previous visitors and promote seasonal provides. By leveraging robust artistic and considerate viewers segmentation, together with well timed messaging, Victoria was capable of generate spectacular outcomes from these particular person electronic mail sends by growing ship frequency and specializing in segmentation. Campaigns, resembling month-to-month newsletters and particular promotions, not solely boosted visitor engagement but in addition persistently drove six-figure income numbers.
One-time marketing campaign outcomes:
- Month-to-month publication (“Within the Kn-Eau”): $276K in income from March 2025 version
- One-time marketing campaign income: Common of $148K in direct income per marketing campaign
How specializing in visitor knowledge delivered outcomes
Past fundamental campaigns, Victoria targeted closely on strengthening Eau Palm Seaside’s database and segmentation technique, setting the stage for extra customized communications. By capturing extra visitor knowledge from the resort’s 9 eating places and spa and utilizing that knowledge of their electronic mail advertising and marketing efforts, she opened the door for extremely focused communications.
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Visitor database enhancements:
- Achieved 77% database electronic mail protection throughout visitors (above 70% is taken into account good)
- Built-in spa and eating visitor knowledge to broaden advertising and marketing attain
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Segmentation for increased engagement:
- Centered on hyper-targeted segments like locals inside a 30-mile radius and spa expertise seekers
- Spa-focused campaigns achieved a mean visitor spend of $3,128
How Revinate coaching empowered the staff
On-site coaching with Revinate’s schooling staff was a turning level for Eau Palm Seaside Resort & Spa. The hands-on classes not solely leveled up the advertising and marketing staff’s abilities round segmentation, personalization, and marketing campaign optimization — additionally they helped bridge the hole between Advertising and Room Gross sales.
By way of the coaching, the advertising and marketing staff developed a smoother course of for marketing campaign follow-up and launched new practices, resembling tagging toll-free numbers again to particular advertising and marketing campaigns. This closed the loop between electronic mail efficiency and precise bookings, giving the staff actual visibility into what was working.
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Elevated advertising and marketing and gross sales collaboration:
- Bridged communication between advertising and marketing and room gross sales groups by means of shared weekly touchpoints
- Arrange new automated lead nurture campaigns targeted on heat leads like household and {couples}’ journeys
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Empowered strategic advertising and marketing:
- Gained confidence to construct hyper-personalized campaigns with superior segmentation
- Sparked a tradition of experimentation and optimization, resulting in stronger efficiency throughout all electronic mail initiatives
- Linked reservations knowledge again to advertising and marketing campaigns by means of toll-free quantity tagging
About Revinate
Revinate is a direct reserving platform that leads the hospitality {industry} in driving direct income and elevated profitability.
Our merchandise and our folks mix to present hoteliers the superpowers they should crush their targets. With Revinate, hoteliers shift share away from OTAs and drive tangible outcomes throughout a person property or a portfolio. Our industry-leading, AI-powered buyer knowledge platform collects, unifies, and synthesizes knowledge to present hoteliers a foundational benefit.
Hoteliers achieve vital intelligence — visitor lifetime spend, keep preferences, ancillary income, and extra. With Revinate’s Wealthy Visitor Profiles™ knowledge, hoteliers needn’t guess who their most worthwhile visitors are or wrestle to drive conversions throughout electronic mail, voice, messaging, and digital channels.
Revinate’s direct reserving platform and omnichannel communication know-how powers 950+ million Wealthy Visitor Profiles throughout 12,500+ resorts to drive over $17.2 billion in direct income.
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