MARKHAM, ONTARIO, July 29, 2025 — The Doug Pictock ‘49 Texas A&M Resort and Convention Middle sits on the coronary heart of the Texas A&M campus, recognized for its putting glass towers and famend service. To help its excessive operational requirements and proceed delivering distinctive visitor experiences, the lodge sought to raise inside communication and enhance workflows — significantly in housekeeping, one of the crucial complicated departments in hospitality. Resort management turned to Maestro PMS and PurpleCloud Applied sciences to reinforce collaboration, help employees, and unlock new efficiencies.
The Alternative for Progress:
Whereas the Texas A&M Resort workforce already maintained robust service routines, they acknowledged alternatives to additional optimize inside processes and remove inefficiencies stemming from disconnected legacy methods. For instance, housekeepers have been in a position to report work orders, however the system lacked detailed enter choices reminiscent of picture attachments or contextual notes. Consequently, deciphering requests sometimes took longer, resulting in delays and further coordination amongst groups.
These small communication gaps might add complexity to each day operations. With out real-time instruments, room inspectors wanted to make judgment calls with restricted info, and frontline employees usually needed to bodily go to the entrance desk for updates or clarifications — generally spending as much as 10 minutes per journey. Regardless of the workforce’s dedication and energy, the absence of an built-in digital answer meant essential particulars may very well be misplaced in translation, making it more durable to reply swiftly to evolving visitor wants.
Recognizing this, management on the Texas A&M Resort prioritized upgrading to a contemporary, mobile-first expertise platform that might higher help their proactive service tradition and cut back operational friction.
The Answer:
To resolve these challenges, lodge management started looking for a mobile-first expertise associate able to offering continuity between departments via extra dynamic communication instruments. The lodge needed to scale back site visitors to and from the primary workplace and allow its operations to take cost and reply to new developments. These needs led them to associate with Maestro PMS, enabling them to leverage the corporate’s suite of All-In-One PMS capabilities alongside PurpleCloud’s service optimization platform. Communication improved just about in a single day after the onboarding course of, breaking down silos and boosting effectivity and workforce cohesion.
“Utilizing Maestro PMS’ GuestXMS, staff have been in a position to rapidly and simply report any points or wants with out breaking away from the duty at hand, supported by expanded options provided via PurpleCloud’s messaging platform,” mentioned Margaret Legum, Senior Account Government for Maestro. “Housekeepers improved contact with the entrance desk and upkeep, they usually might see how a lot time was spent cleansing every room. These options helped improve productiveness and engagement with the property by enabling them to speak extra clearly.”
Some of the important components of the mixed efforts of Maestro PMS and PurpleCloud was the flexibility to ship photos to pick people or departments. With a couple of further prompts, workforce members might rapidly construct and ship full work orders with out the necessity to describe most points in full.
“PurpleCloud and Maestro have been fantastic companions, and I couldn’t be extra happy with the efficiency of their expertise and the connection with our property,” mentioned Greg Stafford, Normal Supervisor of the Texas A&M Resort & Convention Middle. “These companions have given us the customization we wanted in an easy-to-use software program suite. It’s nice to see our rooms workforce so engaged and enthusiastic about utilizing the joint system, significantly the built-in gamification instruments and ease of labor order creation. I actually consider Maestro PMS and PurpleCloud are a big cause why our guestroom satisfaction scores proceed to rise. We lately reached a 96.6-percent satisfaction, and our productiveness continues to enhance.”
Gamification is a strategic strategy to enhance a lodge’s operations, effectivity, and employee satisfaction by drawing on staff’ pure inclination to finish duties that may be tracked and subsequently rewarded. Gamification methods are more practical than conventional workforce administration techniques as a result of they supply an equal sense of levity and management to the work surroundings. When used correctly, each staff and managers profit from their availability.
“Creating and responding to upkeep requests has by no means been simpler due to PurpleCloud’s built-in work order perform,” mentioned Lacey Lewis, Director of Rooms on the Texas A&M Resort. “Utilizing this, any worker can snap footage and create a ticket that shoots proper over to our engineers. On high of this, the gamification possibility makes effectively cleansing a room and coming into tickets enjoyable and rewarding.”
Gamifying a housekeeping employee’s shift might contain rating their time to scrub a room or the variety of rooms they full throughout a number of shifts, giving them rewards for reaching particular milestones. Utilizing their telephones, housekeepers can observe progress towards rewards and examine efficiency dashboards instantly from PurpleCloud, enabling any division to construct towards distinctive long-term objectives no matter property measurement
“Gamification is usually infectious,” mentioned Adria Levtchenko, Co-Founder and CEO of PurpleCloud. “It isn’t unusual for one division’s success with gamification to spill into others. When this occurs, a complete property can profit from a unified enchancment course of that advantages everybody via particular person development. That is far more than a reward system. It’s a instrument for always refreshing the core classes that help hospitality whereas making a extra fulfilling work surroundings for lodge staff. Gamification helps affiliate a optimistic work surroundings with optimistic worker efficiency and goes a great distance towards retaining staff in the long run.”
Integrating Maestro PMS and PurpleCloud eradicated handbook methods like paper-based boards used to trace room standing and visitor requests. Now, all employees can entry up-to-date info from their cellular units at the beginning of every shift.
The End result:
Since implementing PurpleCloud, housekeeping boards now take solely 20 minutes to create. Room inspections used to take half-hour and now take lower than 10. And after one yr of getting PurpleCloud, the lodge saved near 12% of its budgeted payroll.
Likewise, the real-time visibility offered by Maestro PMS has improved the lodge’s skill to handle room stock and cut back overbooking, offering important value financial savings. The group’s 360-degree room evaluation dashboard and status administration instruments enable accommodations to completely perceive their property’s efficiency whereas figuring out areas for enchancment. This visibility has additionally labored to boost accountability for every division, making a tradition of effectivity and satisfaction by breaking down the minutia of each day operations.
“We couldn’t be happier with Maestro and PurpleCloud’s product,” mentioned Patti Culwell, Director of Operations on the Texas A&M Resort & Convention Middle. “The software program’s skill to auto-assign housekeeping boards is powerful and permits us to focus on our lodge’s particular wants utilizing an array of obtainable filters. Utilizing PurpleCloud, we are able to set a most variety of room sorts assigned per room attendant and might filter by room sort, reminiscent of double queens. Our workforce loves this characteristic.”
Conclusion:
Following the adoption of Maestro PMS and PurpleCloud, the Texas A&M Resort noticed a rise in operational effectivity, positively impacting each division. Maestro’s full suite of All-In-One PMS options gave Texas A&M a balanced understanding of its operations whereas increasing its skill to work together with workforce members and company.
By working with Maestro PMS and PurpleCloud, the Texas A&M Resort has optimized workflow processes, empowered lodge staff, and boosted total productiveness. The mutual collaboration instilled a newfound sense of effectivity and productiveness within the lodge, in the end enhancing the visitor expertise whereas lowering operational prices. PurpleCloud and Maestro supply game-changing expertise that has helped the Texas A&M Resort stay aggressive in an evolving market and set the usual for excellence in its aggressive set.
“Because of PurpleCloud and Maestro PMS’s help, the Texas A&M Resort is more practical at managing many components of our property, from payroll to minutes per room,” Culwell mentioned. “Their help and willingness to make their system work for our lodge’s particular wants are spectacular. They supply a larger degree of help than what we skilled with earlier suppliers. Each time we’ve got requested new options, reminiscent of the flexibility so as to add, change, or write customized stories, we’re at all times met with positivity — they usually ship outcomes.”
About Maestro PMS
Maestro is the popular Net Browser based mostly cloud and on-premises all-in-one PMS answer for impartial accommodations, luxurious resorts, convention facilities, trip leases, and multi-property teams. Maestro’s embedded funds system provides a PCI-compliant and EMV-ready enterprise system with 20+ built-in modules on a single database. This consists of cellular and contact-free apps designed to reinforce profitability, encourage direct bookings, centralize operations, and empower operators to interact company in a personalised and safe method. Maestro’s Help Service additional enhances the expertise, offering unmatched 24/7 North American-based reside help and schooling companies.
About PurpleCloud Applied sciences
Headquartered in Atlanta, PurpleCloud Applied sciences is a privately held expertise firm that builds progressive software program options and information analytics for the operations and administration of lodging entities, together with accommodations, resorts, and trip leases. The corporate’s PurpleCloud Service Optimization Platform may also help lodge and resort operators obtain elevated productiveness and decreased labor prices particularly in housekeeping staffing, one of many largest value facilities in most lodge operations. PurpleCloud additionally offers an enhanced buyer expertise; engaged and empowered staff; and next-generation evaluation of operations information for inside technique improvement. The expertise can be relevant for casinos and cruise traces.
