Wednesday, January 22, 2025

IHG Motels & Resorts Celebrates 50 Years in Larger China with Over 800 Resort


  • IHG Motels & Resorts Celebrates 50 Years in Larger China with Over 800 Resort – Picture Credit score IHG Motels & Resorts   

IHG Motels & Resorts is celebrating its fiftieth anniversary of operations in Larger China. Since opening its first property within the area in 1975, IHG has expanded its portfolio to incorporate 800 motels, contributing considerably to the expansion of the hospitality trade and supporting financial growth within the area.

Elie Maalouf, CEO of IHG Motels & Resorts, expressed pleasure within the firm’s accomplishments over the previous 5 a long time. IHG has expanded its presence in Larger China by constructing a various vary of motels, from luxurious and life-style motels to premium and important stays. The corporate is dedicated to future development within the area, according to insurance policies supporting international enterprises.

To commemorate its fiftieth anniversary, IHG has initiated varied inventive initiatives to have interaction with shoppers throughout Larger China. These embody branding a high-speed practice, showcasing mild shows on main metropolis skyscrapers, and strategic print placements with main media shops.

IHG’s development has constantly aligned with Larger China’s financial evolution, with improvements like increasing social media and e-commerce channels, and creating iconic motels such because the Regent Shanghai on the Bund.

Important milestones in IHG’s historical past in Larger China embody opening its first lodge in Hong Kong in 1975, launching the Crowne Plaza Motels & Resorts model in 1991, introducing the InterContinental Motels & Resorts model in 2000, and opening the primary Vacation Inn Specific lodge in 2004.

In 2025, IHG reached a major milestone with 800 open motels in Larger China, highlighting its model power, localized technique, and sustainable development. To mark this achievement, IHG unveiled “The IHG Larger China 800 Membership”, showcasing just lately opened flagship motels in key locations, chosen for his or her strategic places, distinctive designs, and distinctive services.

Daniel Aylmer, CEO of IHG Larger China, stated that the launch of ‘The IHG Larger China 800 Membership ‘ displays the corporate’s dedication to setting new benchmarks in hospitality. Wanting forward, IHG plans to proceed increasing into rising cities, elevating digital visitor experiences, and championing sustainable development.

Right now, IHG holds 13 manufacturers and greater than 1,300 openings and pipelines in Larger China, reflecting its 5 a long time of dedication and innovation within the area.

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