Hong Kong, China – The World Journey & Tourism Council (WTTC) at the moment unveiled its newest Financial Influence Analysis (EIR), revealing that China is powering forward as one of many world’s most dynamic Journey & Tourism markets, marking a major comeback and long-term development trajectory.
In 2025, China’s Journey & Tourism sector is forecast to contribute a document ¥13.7TN to the nationwide economic system, the best stage ever and 10.3% above pre-pandemic, and assist greater than 83MN jobs, with an extra 1.3MN jobs created this yr alone.
Whereas that is nonetheless almost 1MN jobs under pre-pandemic highs, the sector is quickly closing the hole.Worldwide customer spending is projected to rise by almost ¥33BN – 13% above 2019, whereas home spending is forecast to extend by over ¥1.1TN, reaching ¥7TN, additional cementing China’s power as a world Journey & Tourism chief.
Trying Again on 2024
Final yr, the sector contributed virtually ¥12TN to China’s economic system, a 23% improve on the earlier yr, and supported over 82MN jobs — almost one in each 9 throughout the nation.
Following one of many world’s longest border closures, worldwide customer spending in China surged to a document ¥1TN in 2024, a 66% year-on-year improve and virtually 10% above 2019 ranges.
Home journey continued to dominate, accounting for greater than 85% of all tourism spending, reaching ¥5.9TN. With rising demand throughout a inhabitants of 1.4BN, China’s home market is main the way in which in world tourism restoration, even amid broader financial uncertainty.
However China’s power doesn’t lie in home journey alone. A focused give attention to worldwide market reactivation, infrastructure funding, visa facilitation, and world model positioning is driving a broader restoration and setting the foundations for sustained inclusive development.
Every little thing is pointing in the best course for China’s Journey & Tourism sector. Jobs are catching up, worldwide customer spending hit a document ¥1TN final yr, and the outlook for 2025 is powerful. Whereas 2024 wasn’t with out its challenges with an uneven restoration – worldwide journey spend exceeded pre-pandemic ranges. Current strikes, resembling refund-upon-purchase for worldwide guests and the enlargement of visa-free entry to worldwide guests present a sensible, outward-looking technique. That is long-term considering in motion, targeted on competitiveness, expertise, and re-establishing China’s place as a world Journey & Tourism chief. Julia Simpson, WTTC President & CEO
Imaginative and prescient 2035: A International Powerhouse
By 2035, WTTC forecasts that China’s Journey & Tourism sector will contribute over ¥27TN to the economic system, 14% of complete GDP, and can develop at twice the speed of the general economic system at 7%.
Journey & Tourism will assist extra than100MN jobs, including almost 20MN new roles over the subsequent decade.
Home customer spending is anticipated to achieve slightly below ¥14TN whereas worldwide customer spending is projected to rise to ¥1.5TN, reflecting the nation’s strengthened world connectivity and enchantment.
China’s sustained funding in infrastructure, digital transformation, and vacation spot growth is positioning it as a world chief in trendy, sustainable tourism.
As world tourism rebuilds, the information factors to a sector that’s not simply recovering – its redefining the way forward for world Journey & Tourism.
Editors Notes
- All figures are given in CNY
For extra data and to entry the complete factsheet, together with WTTC’s newest Environmental Social Analysis (ESR), please go to WTTC’s Analysis Hub.
About WTTC
The World Journey & Tourism Council (WTTC) represents the worldwide journey & tourism non-public sector. Members embody 200 CEOs, Chairs and Presidents of the world’s main journey & tourism corporations from all geographies protecting all industries. For greater than 30 years, WTTC has been dedicated to elevating the notice of governments and the general public of the financial and social significance of the journey & tourism sector.
