AMSTERDAM, November 21 – Mews, a pacesetter in hospitality expertise, has introduced the acquisition of Atomize, the Swedish-headquartered Income Administration Software program (RMS) supplier.
Atomize gives a next-generation income administration platform that allows real-time worth optimization, unlocking enormous income alternatives for lodges around the globe.
Richard Valtr, Founding father of Mews, stated, “In an trade the place bookings can occur at any time, making knowledgeable selections in real-time is essential. Conventional income administration methods usually end in hoteliers resorting to blanket worth adjustments. That is why we’re so excited to convey Atomize onboard to equip our prospects with predictive insights and market information, empowering them to maximise income.”
Based in 2016 by Leif Jägerbrand, Atomize is designed for forward-thinking hoteliers, remodeling advanced market information into actionable insights, providing optimum pricing in actual time, as much as two years into the longer term, whereas minimizing guide interventions. Atomize has prospects in over 50 international locations, throughout 5 continents. Its principal capabilities embody:
- Actual-time dynamic pricing: Powered by sensible algorithms, Atomize RMS constantly displays market demand, reserving patterns, competitor charges and extra to robotically modify room charges in actual time
- Granular room stage pricing: Inns can optimize charges all the way down to a person room kind (primarily based on market demand), visitor preferences and the perceived worth of every room kind, resulting in more practical income optimization
- Multi-property and group pricing capabilities: One centralized platform to allow constant income administration for multi-property chains and teams, whereas accounting for every property’s distinctive market circumstances
- Automation and human-control: Atomize combines subtle pricing algorithms with the pliability for hoteliers to information their pricing methods
Matt Welle, CEO of Mews, commented, “Atomize has been considered one of our key strategic companions since 2018 and collectively we have now helped lots of of shoppers to seamlessly handle each income and operations. Bringing the experience of the Atomize workforce and the world-class product into the fold is a big milestone for Mews as we proceed to rework hospitality.”
Leif Jägerbrand, Founder and Chairman of the Board at Atomize, commented, “Changing into a part of the Mews household marks an thrilling new chapter for Atomize and the hospitality trade at massive. With Mews’ international attain and dedication to innovation, we see great potential to convey hoteliers a extra complete method to managing income and operations. By aligning our strengths, we’re higher positioned to assist hoteliers in delivering distinctive visitor experiences whereas boosting profitability. We consider the way forward for resort expertise lies in sensible, unified options, and this partnership brings us one step nearer to realizing that imaginative and prescient.”
“We couldn’t be extra enthusiastic about being a part of the Mews household,” stated Alexander Edström, CEO of Atomize. “With Atomize now a part of Mews, it marks an thrilling new chapter for your entire hospitality trade as we unite our superior income administration expertise with Mews’ complete platform. This creates long-term potentialities to innovate additional, deeper and quicker, setting new requirements for operational intelligence and income optimization. Collectively, we’re making a basis for the following technology of hoteliers to thrive, not simply right this moment, however in a quickly evolving trade that calls for forward-thinking, scalable options.”
CEO at Kronen Resort Group in Norway, Chris Pedersen added: “Atomize has been precisely what we wanted to maximise income and effectivity. Its real-time price solutions permit us to reply immediately to shifting reserving patterns, serving to us enhance RevPAR by 35% for our total group and saves us about ten hours per week per resort, totaling fifty hours of time saved every week. With Mews and Atomize, we’re not solely staying agile in a dynamic market however are additionally making a seamless, high-value expertise for our friends and a extra resilient operation for our workforce.”
