Minor Motels, a number one world lodge proprietor and operator with greater than 560 properties throughout 57 nations, pronounces the strategic growth of its model portfolio with the addition of 4 new lodge manufacturers, together with the group’s first comfortable manufacturers. The newly launched manufacturers will help Minor Motels’ continued development by enabling it to broaden into new markets and supply distinctive hospitality choices throughout the posh, premium and choose segments.
The brand new manufacturers embrace:
The Wolseley Motels
Rooted within the heritage of the long-lasting Piccadilly restaurant, The Wolseley Motels is a luxurious model that blends British magnificence with European aptitude and world affect. Every lodge is a timeless sanctuary the place rituals are refined, tales are bespoke, and indulgence is obtainable with sincerity and beauty. With unerring consideration to element and design, The Wolseley Motels create elegant, immersive areas that hum with the rhythm of cosmopolitan life.
Minor Reserve Assortment
A luxurious comfortable model, Minor Reserve Assortment is for travellers who search extraordinary stays that remember private expression and refined distinction. Every property is a world of its personal, chosen for its rarity and skill to supply one thing singular that friends can’t discover elsewhere. Minor Reserve Assortment properties elevate each visitor’s journey by crafting considerate, tailor-made stays that stability innovation and time-honoured hospitality.
Colbert Assortment
Colbert Assortment, a comfortable model within the premium phase, will embody a worldwide assortment of unbiased resorts designed for these fuelled by a ardour for culinary excellence and real social connection. Every lodge expresses its individuality by curated experiences, from insider-led itineraries to story-rich eating and gatherings that deliver individuals collectively.
iStay Motels
iStay, a choose phase model, provides stays which are enjoyable and inexpensive, snug and handy, delivered with minimal fuss. Visitors can anticipate a refreshing, budget-friendly lodge expertise with seamless service, a superb evening’s sleep, and the most recent tech on this planet’s most liked cities.
These manufacturers be part of Minor Motels’ current portfolio of lodge manufacturers – Anantara, Elewana Assortment, Tivoli, NH Assortment, Avani, nhow, NH and Oaks – and mirror the group’s dedication to providing its companions and friends a broader vary of brand name propositions, notably within the fast-growing comfortable model phase.
The growth of Minor Motels’ model portfolio follows the evolution of the Minor Motels masterbrand in March 2025. The launch of the umbrella model platform is accompanied by vital funding within the group’s digital infrastructure and distribution methods, in addition to a simplified loyalty proposition underneath a single Minor DISCOVERY programme. Right this moment, the Minor Motels consumer-facing masterbrand supplies the group a stronger basis to introduce new manufacturers, improve proprietor worth, and ship seamless experiences for its friends globally.
We’ve got meticulously crafted every new model to seize particular alternatives out there, enabling us to satisfy the evolving wants of recent travellers and house owners alike. By increasing our model providing to handle new segments, we’re empowering our companions, delighting our friends, and accelerating our world development technique. These extra manufacturers are instrumental in serving to us attain our development goal of 850 properties by the tip of 2027. Ian Di Tullio, Chief Industrial Officer of Minor Motels
Minor Motels is in lively discussions relating to improvement alternatives for every of its manufacturers. The primary property bulletins for The Wolseley Motels, Minor Reserve Assortment, Colbert Assortment and iStay are anticipated within the coming months.
About Minor Motels
Minor Motels is a worldwide chief within the hospitality business with over 560 resorts, resorts and branded residences throughout 57 nations. The group crafts progressive and insightful experiences by its lodge manufacturers together with Anantara, Elewana Assortment, The Wolseley Motels, Tivoli, Minor Reserve Assortment, NH Assortment, nhow, Avani, Colbert Assortment, NH, Oaks, and iStay, in addition to a various portfolio of eating places and bars, journey experiences, and spa and wellness manufacturers. With over 4 a long time of experience, Minor Motels builds stronger manufacturers, fosters lasting partnerships, and drives enterprise success by all the time specializing in what issues most to our friends, crew members and companions.
Minor Motels is a proud member of the International Lodge Alliance (GHA) and recognises its friends by one unified loyalty programme, Minor DISCOVERY, a part of GHA DISCOVERY.
Uncover our world at minorhotels.com and join with Minor Motels on Fb, Instagram, LinkedIn, and YouTube.
Marion Walsh-Hédouin
International Head of PR & Communications
Minor
