Singapore | August 20, 2025 – Revinate, hospitality’s main direct reserving platform, is worked up to announce two strategic appointments to energy its continued enlargement throughout the Asia-Pacific area. Jeff Hoh joins as APAC Head of Gross sales, whereas Nick Ellis has been appointed Australia Nation Director. Ellis will report back to Hoh who will report back to Doug Tilford, Revinate’s Chief Income Officer.
The twin appointments showcase Revinate’s dedication to delivering localized experience and strategic steering to hoteliers throughout the area. With Hoh and Ellis becoming a member of the crew alongside Nicole Wiener, Revinate’s APAC Normal Supervisor, hoteliers achieve enhanced entry to on-the-ground help to unlock the total worth of their visitor knowledge and drive direct income.
Hoh brings over 18 years of expertise in SaaS and journey know-how, with a confirmed observe file of constructing high-performance groups and scaling partnerships throughout numerous markets. Beforehand holding management roles at Agoda, Bookaway, and Seatos, he has spearheaded regional enlargement and partner-led acquisitions throughout APAC and Oceania.
“Hospitality manufacturers and unbiased hoteliers face a important inflection level in rethinking their distribution methods,” Hoh mentioned. “By leveraging Revinate’s highly effective suite of options, we’re uniquely positioned to assist lodges considerably scale back distribution prices, seize lifetime visitor worth, and strike a more healthy steadiness throughout channels.”
Ellis brings over 25 years of management expertise from manufacturers together with Accor, Ovolo, Spicers Retreats, and Salter Brothers Hospitality. Having held roles from GM to COO, in addition to Head of Income and Director of Innovation, Ellis has led resort model launches, digital transformation applications, and business development methods throughout the area. He is additionally been a former Revinate buyer and has seen the platform’s influence firsthand.
“Revinate helped us join with company in smarter, extra significant methods and drive clear business outcomes,” Ellis mentioned. “I am obsessed with serving to hoteliers uncover the facility of their very own knowledge to enhance efficiency and profitability. The way forward for hospitality is private, and Revinate permits that at scale.”
Moreover, Ellis at present serves as Deputy Chair of Queensland’s peak tourism physique, representing the $35B customer financial system and shaping tourism coverage throughout the state. He is additionally a senior decide for the Queensland Tourism Awards.
Within the area, Ellis might be joined by Romley Mikkelson because the Buyer Success Supervisor for ANZ and the South Pacific. This expanded crew construction positions Revinate to ship complete help throughout your entire buyer journey — from preliminary technique growth by means of implementation and ongoing optimization.
Doug Tilford, Chief Income Officer at Revinate, shared, “We’re thrilled to welcome each Jeff and Nick to the crew. Jeff’s deep experience in SaaS and journey know-how, mixed with Nick’s credibility as a hotelier and information of the area’s distinctive dynamics, creates a useful partnership for our prospects. This funding is all about staying near the market and empowering our resort companions to thrive.”
The appointments come as Revinate continues to evolve its platform with AI-driven improvements and enhanced partnership capabilities. The corporate has seen robust development in its buyer base throughout the area and is poised to make vital strides with the rollout of its knowledge platform and omnichannel visitor communications options.
About Revinate
Revinate is a direct reserving platform that leads the hospitality {industry} in driving direct income and elevated profitability.
Our merchandise and our individuals mix to provide hoteliers the superpowers they should crush their targets. With Revinate, hoteliers shift share away from OTAs and drive tangible outcomes throughout a person property or a portfolio. Our industry-leading, AI-powered buyer knowledge platform collects, unifies, and synthesizes knowledge to provide hoteliers a foundational benefit.
Hoteliers achieve important intelligence — visitor lifetime spend, keep preferences, ancillary income, and extra. With Revinate’s Wealthy Visitor Profiles™ knowledge, hoteliers needn’t guess who their most worthwhile company are or wrestle to drive conversions throughout electronic mail, voice, messaging, and digital channels.
Revinate’s direct reserving platform and omnichannel communication know-how powers 950+ million Wealthy Visitor Profiles throughout 12,500+ lodges to drive over $17.2 billion in direct income.
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