STAAH, a number one expertise firm serving to hoteliers unlock their full income potential, has unveiled its listing of distribution channels that introduced the very best reserving income to lodges in key tourism locations throughout Southeast Asia, together with Malaysia, Vietnam, Singapore, Indonesia, Thailand and Philippines, over the previous yr.
STAAH’s listing of high distribution channels relies on resort reservations which have handed by its channel supervisor community of 500+ integrations internationally.
Reaffirming the worth of getting a diversified resort distribution technique, the listing as soon as once more encompasses a vary of each B2B and family shopper channels – from OTAs to resort web sites, wholesalers and international distribution programs. Wielding unmatched attain and budgets, OTAs proceed to dominate by influencing each stage of journey planning and reserving.
In Malaysia, Agoda, Reserving.com, Journey.com, Tiket and Traveloka get the highest 5 spots. Direct bookings by way of resort web sites slowed down within the area, down two spots. Expedia and Hotelbeds stay a chart topper whereas Hong Kong-based Klook made its first look on the highest 10 listing. STAAH GDS retained the quantity 9 spot on the highest 10 listing, reaffirming its constant and reliable efficiency
Agoda, Reserving.com and Journey.com are Vietnam’s most most well-liked distribution channels for 2024. Area of interest OTAs comparable to MG Group and DidaTravel additionally make it to Vietnam’s high channel listing together with Expedia, Tiket, Hotelbeds and direct bookings by way of STAAH SwiftBook on resort web sites. Vietnam is among the many latest markets STAAH entered.
In Singapore, Agoda, Reserving.com, Journey.com, Expedia and Traveloka held the highest 5 spots. Tiket fell two spots to quantity eight and Hotelbeds retained its quantity 9 rating. Klook additionally made its entry into STAAH’s high listing for Singapore, ranked at quantity 10. One other newcomer to the Singapore high channels listing is the STAAH GDS.
We’re dwelling in a brand new period of resort visitor – travellers who’re extra developed in relation to reserving behaviours and preferences,” says Michelle Yong, Regional Head, STAAH. “Our information highlights the willingness of hoteliers to undertake each new and established strategies to draw these clients, as they pursue a extra holistic resort commerce technique to promote, market, handle and develop their enterprise.”
Traveloka was the chart topper in Indonesia, adopted by Reserving.com and Agoda. The Indonesian travellers continued to show their model loyalty by reserving direct by way of resort web site, which was on the quantity 4 spot on STAAH’s high channels listing. Expedia, Journey.com, native OTA MG Group and STAAH GDS additionally retained spots on the listing. Hotelbeds and Airbnb had been new entrants on spots 9 and ten.
In Thailand, Reserving.com, Agoda and Expedia retained their high three positions in comparison with final yr. Journey.com, Tiket and direct bookings by way of resort web sites had been the gainers – transferring up a spot every on rankings. There was no change to GoMMT rating on quantity ten, though Hotelbeds and Traveloka took a slight hit within the nation while retaining a rank on the highest channel listing. New entry to the Thailand high channel listing was the STAAH GDS.
In Philippines Agoda, Reserving.com and Hotelbeds raked at high spots. Native OTAs are making their mark within the nation with Hong Kong-based Klook and Shenzhen-based B2B journey supplier DidaTravel making their entry into Philippines high distribution channel listing for 2024. Though direct bookings by way of STAAH SwiftBook fell a few spots to quantity six, they proceed to keep up their foothold out there.
The Southeast Asian hospitality and journey trade is projected to keep up a gradual development charge, and that is anticipated to proceed over the following 5 forecasted years. Thailand and Singapore are main the surge whereas Malaysia and Philippines have been slower. Vietnam has seen a dramatic enhance in recognition as a vacationer spot with a dominance of luxurious lodging.
“Lodging suppliers that proceed to undertake a extra holistic on-line commerce technique, consisting of each new and established strategies, can anticipate to reap the advantages of the area’s projected hospitality and tourism development,” says Prayoga Handayaprana, Regional Head – Indonesia, Thailand & Philippines, STAAH.
STAAH unveils the highest 10 reserving channels for Southeast Asian area was final modified: January seventh, 2025 by