WASHINGTON, DC—The American Lodge & Lodging Affiliation (AHLA) will finish 2024 with a record-high 33 energetic partnership agreements in a various vary of industries that replicate AHLA members’ rising curiosity within the enterprise verticals that can maintain them aggressive within the years forward.
New AHLA companions embrace gold companion DIRECTV HOSPITALITY, and silver companions The Coca-Cola Firm, Cvent, Jacaruso Enterprises, and LG Electronics USA. AHLA additionally welcomed a number of new affiliate companions, together with Business Inexperienced Options, Foster Garvey, USA Digital, USI, and W.Okay. Kellogg.
AHLA partnerships present a spread of corporations with high-value alternatives to extend their visibility by way of direct engagement with AHLA members. The brand new companions introduced at the moment be part of an AHLA roster of greater than 30,000 members, 80 % of all franchised accommodations, and the 16 largest lodge corporations in the US. Along with hoteliers, AHLA members embrace state and native lodging associations, main hospitality associations, trade service suppliers and suppliers, universities, and hospitality college students.
“This esteemed group of companions will supply beneficial insights, merchandise, companies, and assist to AHLA members,” mentioned AHLA Chief Working Officer and Senior Government Vice President Kevin Carey. “We welcome them to the AHLA workforce and stay up for collaborating to increase financial alternatives for hoteliers and the broader hospitality trade in 2025 and past.”
AHLA’s latest companions embrace the next:
- DIRECTV HOSPITALITY, an AHLA gold companion, is a high leisure answer for accommodations throughout the nation that provides customizable, scalable options for any dimension property. DIRECTV HOSPITALITY delivers a full suite of free-to-guest leisure that transforms properties and supplies the last word viewing expertise for visitors. DIRECTV HOSPITALITY will assist key AHLA occasions, together with The Hospitality Present; ForWard, an occasion that celebrates girls in hospitality; and the Evening of a Thousand Stars gala, which raises funding to assist aspiring lodge workers. Go to right here to be taught extra.
- Coca-Cola Firm, an AHLA silver companion, has been refreshing the world and making a distinction for over 138 years. It has established a portfolio of drinks which are finest positioned to develop in an ever-changing market. From trademark Coca‑Cola to sports activities, juice, and dairy drinks, alcohol ready-to-drink drinks and extra, The Coca-Cola Firm has developed into a complete beverage firm. Go to right here to be taught extra.
- Cvent, an AHLA silver companion, has supplied know-how to empower occasion planners, entrepreneurs, hoteliers, and journey professionals world wide since 1999. Cvent is an trade chief within the conferences, occasions, and hospitality know-how house, and would be the occasion know-how sponsor for a number of main AHLA occasions underneath this partnership. Which means Cvent will deal with occasion registration, construct attendee hubs, deal with onsite registration and badging for attendees, and different facets of AHLA’s rising record of must-attend occasions. Go to right here to be taught extra.
- Jacaruso Enterprises, an AHLA silver companion, is the hospitality trade’s main supplier of distant lodge gross sales companies and coaching. As pioneers of inexpensive and versatile gross sales outsourcing options, Jacaruso Enterprises helps lodge house owners and administration corporations improve occupancy and income. Serving small- to medium-sized accommodations throughout the US, Canada, and Latin America, Jacaruso delivers skilled assist designed to drive outcomes. Go to right here to be taught extra.
- LG Electronics USA, an AHLA silver companion, is the main tv supplier to the U.S. lodging and hospitality trade. LG affords a spread of sensible lodge TVs from 43-inches to 86-inches with as much as 4K decision to go well with nearly each house from commonplace guestrooms to penthouse suites, in addition to digital signage options and video wall shows for convention, banquet and public areas. The highly effective LG Professional:Centric Good platform permits content material streaming, interface customization and even networked digital signage capabilities.
