The Equeva Group is an progressive, privately owned, resort group and is the biggest 3.5 star lodging group within the Blue Mountains, Australia, with 180+ rooms on supply.
Providing full Blue Mountains vacation experiences together with eating, points of interest and occasions, the group operates 5 properties:
- The Metropole Guesthouse
- Blue Mountains Heritage Motel
- Katoomba City Centre Motel
- EchoPoint Village
We spoke to consultant, Jack West, in regards to the group’s expertise with SiteMinder’s platform and its Metasearch Supervisor function.
Empowering hoteliers to take full management
Making an attempt to handle campaigns throughout a number of metasearch channels independently is a big problem for hoteliers and one which The Equeva Group was decided to unravel. Given the precious function that metasearch performs in driving direct bookings, Jack and the workforce turned to SiteMinder for assist.
Metasearch Supervisor provides hoteliers the flexibility to effortlessly handle a number of properties throughout varied metasearch channels in real-time, multi function place.
This features a centralised dashboard to view real-time efficiency, handle bidding and optimisation centrally throughout all high metasearch channels, set and automate a number of campaigns, and drive knowledgeable insights with customisable reporting, and extra.
For Jack and Equeva, the function has delivered a lot wanted management.
“It’s given us full management over our advertising and marketing technique and detailed areas on altering our campaigns,” he stated.
“Thus far the expertise has been nice and our direct bookings have elevated together with our dialog charge.”
The impression has additionally been felt within the outcomes of key metrics throughout Equeva’s portfolio. In simply over a month, SiteMinder was capable of ship:
- 32.8x return on advert spend (ROAS)
- 69 bookings via the direct reserving hyperlinks on metasearch in 6 weeks
- 583 clicks to the reserving engine via metasearch
- 2.4x enchancment in efficiency to earlier answer
Obtain higher outcomes identical to The Equeva Group
What when you might enhance your resort’s effectivity and income whereas additionally decreasing your workload? SiteMinder’s good resort platform helps you do precisely that.
A step up in functionality and help
With the flexibility to set automated guidelines, create new campaigns in minutes, and entry insightful reviews, Metasearch Supervisor provides hoteliers a flying begin to succeeding on platforms like Google, Trivago, and Tripadvisor.
What’s extra, Jack and the workforce have been totally impressed by the extent of help supplied by SiteMinder.
“It has given us full management over our metasearch technique in any space we need to goal,” he talked about. “It’s method higher than our earlier device; it’s simple and works effectively.”
A platform to depend on
SiteMinder is the trade’s main platform, unlocking the complete income potential of motels globally.
From distribution and income optimisation to visitor engagement and market insights, SiteMinder provides hoteliers full management over their enterprise from one central interface.
It’s additionally completely positioned to provide teams and chains the distinctive capabilities they should drive important enterprise outcomes and development.
For manufacturers like Equeva, that is important as a result of it delivers the facility and efficiency wanted to make the fitting selections shortly – to realize most revenue. SiteMinder additionally performs a significant function in offering a constantly excessive stage of safety, help, and reliability, which all enterprise operations require.
“Our expertise with SiteMinder has been a really clean and nice journey which might be particularly attributed to the incredible customer support help from the start of set-up and integration into our properties and PMS methods,” stated Jack.
“SiteMinder’s reserving engine has carried out precisely as anticipated and has served to make sure clean operations for us. Our expertise with the set-up and integration of Metasearch has additionally been a wonderful expertise with incredible and fixed help.”
Thanks, Jack, in your superb and valued suggestions. We want you and The Equeva Group all the most effective sooner or later!
