Cape City, Tuesday 19 August 2025 — Vacationers aren’t solely having fun with Cape City’s world-famous views and dynamic tradition scene, however they’re additionally actively serving to hold the town working. Cape City Tourism’s newest Financial Worth of Tourism report reveals that in 2024, home and worldwide guests immediately supported over 106,000 jobs, accounting for six.9% of complete employment within the metropolis.
A complete of 2.4 million in a single day vacationers arrived within the Mom Metropolis in 2024, injecting R24.5 billion into the native economic system by way of direct tourism spending and producing a noticeable financial ripple impact throughout industries comparable to transport, lodging, meals, tradition, and points of interest.
“The standout determine: One job is created or sustained for each 10 vacationers. That makes each reserving a major contribution to employment in Cape City,” says Enver Duminy, CEO of Cape City.
“Each vacationer who arrives in our stunning metropolis, walks our streets, dines at our eating places, and books a mattress contributes on to somebody’s livelihood. In Cape City, tourism is greater than only a vacation. It’s jobs for native guides, cooks, drivers, road artists, concierges, and so many extra. It’s alternative, development, and stability. Each vacationer helps hold somebody employed, and in a rustic the place each job issues, that form of affect is big.”
Crucially, this success is dependent upon the work of Vacation spot Advertising Organisations like Cape City Tourism. By selling the town globally, attracting high-value guests, and dealing carefully with business companions, DMOs be sure that tourism development interprets immediately into jobs, enterprise development, and sustainable financial affect.
Worldwide Vacationers on the Rise
The report additionally highlights a 6% year-on-year development in worldwide arrivals and a 5% enhance in mattress nights offered, underscoring Cape City’s continued attraction as a high world vacation spot.
Whereas worldwide arrivals in 2024 had been nonetheless beneath pre-pandemic ranges, at 68% of 2019 volumes in comparison with a nationwide common of 87%, the expansion trajectory stays optimistic. Restoration is effectively underway, and indicators for the second half of 2025 are much more encouraging.
ForwardKeys’ newest forecasts predict a 4.6% enhance in worldwide arrivals at Cape City Worldwide Airport from July to December 2025. The United Kingdom, Germany, and the USA.
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