Fort Value, Texas, April 24, 2025 – Visible Matrix, a number one supplier of superior expertise options for the hospitality {industry}, introduced a brand new partnership with Dubai’s Greatest Western Premier M 4 Lodge. The Greatest Western Premier will obtain entry to Visible Matrix’s cutting-edge Property Administration System, supporting full cellular operations and selling larger effectivity and profitability.
The resort is Visible Matrix’s first property in Dubai, 1st within the Center East area and 225th outdoors North America.
The property administration chief’s worldwide enlargement has accelerated in 2025. Visible Matrix serves main manufacturers reminiscent of Greatest Western, Sonesta and extra, and has tons of of unbiased properties worldwide on its platform.
Full Property Administration, Entrance Desk and Cell Housekeeping Advantages
Beneath the brand new partnership, the Greatest Western Premier M 4 Lodge will achieve entry to:
- Actual-time visibility between housekeeping and front-desk operations. Lodge operations groups by no means need to query the standing of a room, and group members can prioritize welcoming new visitors.
- Labor financial savings and effectivity. Lodges are extra environment friendly utilizing MOP, and leveraging the instrument permits resort employees members to work quicker, save labor hours, and scale back errors or errors. MOP additionally permits inns to chop again on their use of pc paper, printer ink, and third-party communications instruments, resulting in long-term price financial savings.
- Constructed-in emergency panic buttons designed to empower employees always. These panic buttons can be found on each display of the MOP software, and when pressed, robotically alert designated employees members and safety. These buttons present employees with safety throughout duties by robotically making a geolocation pin to find them rapidly throughout an emergency.
- Built-in texting system permitting two-way communication between resort employees and visitors. This technique permits inns to message visitors earlier than, throughout, and after their keep to make sure optimum satisfaction and elevated operator availability over digital touchpoints.
“Choosing the proper expertise to function your resort is crucially vital and could be tied to any property’s success, which is why we’re excited to accomplice with Visible Matrix to leverage their industry-leading PMS to handle our operations,” mentioned Ravi Nair, Basic Supervisor of the Greatest Western Premier M 4 Lodge. “We had been initially available in the market for a brand new Greatest Western-approved PMS, which led us to Visible Matrix. Our group is trying ahead to this expertise–and the connection–going ahead.”
The 175-room Greatest Western Premier M 4 Lodge is positioned within the coronary heart of Deira, the historic heart of Dubai. Friends of the resort may have entry to 2 worldwide eating places, complemented by a rooftop shisha cafe. The property’s place in Al Rigga permits quick access to Dubai Worldwide Airport, and is a five-minute stroll from each Al Ghurair Buying Mall and the Al Rigga Metro Station.
“We’re excited to accomplice with the Greatest Western Premier M, a four-star resort positioned within the coronary heart of Deira, to offer its operations group with a cutting-edge property administration system designed to assist scale back friction, enhance communication and join with visitors,” mentioned Georgine Muntz, CEO of Visible Matrix. “By way of our collaboration, the Greatest Western Premier M may have the instruments it wants to offer unparalleled service and stand out within the Metropolis of the World.”
For extra data on Visible Matrix, go to www.visualmatrix.com.
About Visible Matrix
Greater than 3,000 properties in 30+ nations worldwide select the Visible Matrix hospitality working platform to optimize resort operations and serve visitors from reservation to return keep. Our system features a game-changing PMS and housekeeping & upkeep app (MOP) to be used with Visible Matrix and most different PMS methods. Our PMS gives highly effective options and key integrations which can be straightforward to make use of, like income administration with automated fee/low cost tiering, a completely built-in channel supervisor, and a cellular app for monitoring efficiency on the go. MOP automates routine duties and streamlines communication to maintain the entrance desk, housekeeping, and upkeep employees targeted on visitors. It additionally features a built-in panic button as an Emergency Security Machine to assist hold resort employees from hurt. For extra data, go to visualmatrix.com.
Lauren Crocket
Visible Matrix CMO
214.291.4000 ext 119
